Interview with Srivats Ram, Managing Director of Wheels India, discussing export expansion and business prospects
In an article published on August 19, 2025, Srivats Ram, the Managing Director of Wheels India, shared insights on the company's growth plans. The company, which operates in diverse segments including tractors, construction equipment, air suspension, and wind energy, has been growing and diversifying in various sectors.
Wheels India has made recent capital expenditure (capex) investments for future growth. One of the key elements of the strategy is the export momentum, with export revenue crossing ₹300 crore in Q1 FY26, driven by strong demand from international customers. Although there are short-term headwinds from potential US tariffs, the company remains optimistic about long-term export growth prospects.
Wheels India plans to capitalize on the strong domestic tractor demand, supported by good monsoon forecasts. The company also continues to develop in non-auto sectors through its subsidiaries, diversifying its revenue streams beyond traditional wheel and suspension systems markets.
To strengthen customer engagement and local service capabilities in key international markets, Wheels India is establishing a European subsidiary with a share capital of €50,000, complementing its existing US presence. This move aims to better service existing customers and build a foundation for sustained growth over the next 3 to 5 years.
Wheels India operates manufacturing plants across Tamil Nadu, Maharashtra, Uttar Pradesh, and Uttarakhand, producing wheels for trucks, tractors, passenger vehicles, and construction equipment, as well as air suspension systems and industrial components. The strategy reflects a balanced focus on domestic agricultural sector growth and international market expansion through localized subsidiaries for sustained long-term growth.
Despite some near-term uncertainties, Wheels India remains confident about its future growth plans, driven by strong export demand and domestic growth in the agricultural sector, especially tractors. The company reported a 4% rise in net profit for Q1 FY26, supported by these factors.
[1] Business Standard, "Wheels India's Export Revenue Surges, Focus on Non-Auto Segments," August 19, 2025. [2] The Economic Times, "Wheels India Plans European Subsidiary, Boosts Export Momentum," August 19, 2025. [3] Financial Express, "Wheels India's Q1 FY26 Profit Up 4%, Future Growth Plans Unveiled," August 19, 2025.
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