Key power figures, including a General and the Airheads, have appointed Highdive as their official advertising agency based in Chicago.
Chicago-based advertising agency Highdive is rounding out 2020 with significant wins, having been named the agency of record for both The General, an auto insurance company, and Airheads, a candy brand owned by confectionery company Perfetti Van Melle.
Highdive's founders, Mark Gross and Chad Broude, have a background in advertising at DDB. The agency, established in 2016, has a diverse client base that now includes both The General and Perfetti Van Melle.
Perfetti Van Melle is responsible for the entry of Fruit-tella, a European confectionery, into the USA. Highdive is currently assisting the confectionery company in launching Fruit-tella in the U.S. market.
Airheads, another brand under Perfetti Van Melle, previously collaborated with Huge. However, the candy brand has now chosen Highdive for its creative projects. In addition to Airheads, Highdive is now handling creative for Fruit-tella as well.
The General, on the other hand, previously worked with creative agency Art Machine. But the auto insurance company has now joined Airheads in selecting Highdive as its agency of record.
Highdive's success is noteworthy, as evidenced by its recognition as Adweek's Fastest Growing Agency in 2020. The agency is now working on creative projects for both Airheads and Fruit-tella, further expanding its portfolio and solidifying its position in the advertising industry.
