Kobalt elevates Alaine Fulton to the position of Vice President of Creative and Clearing Sync
In a move that reinforces Kobalt's commitment to excellence, the music publishing company has promoted Alaine Fulton to the position of Vice President, Creative & Clearance Sync. Fulton, a renowned music supervisor and sync clearance expert, has been with Kobalt for five years and is considered a true authority on Kobalt's entire operation, both inside and outside of sync.
Fulton's new role at Kobalt encompasses strategy across sync functions in creative, clearance, and licensing administration. She will be overseeing the London-based sync team, and her ongoing commitment is to find the best opportunities for clients, setting her apart from others in the industry.
Fulton's recent achievements at Kobalt have been impressive. In the past year alone, she has negotiated and closed deals for The Pussycat Dolls, Röyksopp feat. Robyn, and Kid Laroi. Her work on deals for songs from The Pussycat Dolls' Don't Cha, Röyksopp feat. Robyn's Monument, and Kid Laroi's Forever & Again has been noteworthy.
Fulton's deals also extend to high-profile projects outside of music. She has recently been involved in deals with Samsung, Lexus, and the new Barbie film, securing songs for the latter.
Rob Christensen, the EVP and head of global sync at Kobalt, praised Fulton's dedication and hard work, expressing gratitude for her contributions to the company. Fulton, in turn, expressed her gratitude for being part of a company that prioritizes impeccable customer service and for the opportunity to lead the team.
Fulton aims to motivate the team toward achieving great results and looks forward to bringing a unique and fresh perspective to the business. As she steps into her new role, Fulton's focus remains on delivering top-level service and setting new standards in the music sync industry.
Finance and business careers are areas Fulton's new role will impact, as she takes charge of strategy across sync functions, including licensing administration. Her dedication and achievements in entertainment – including music and notable deals with Samsung, Lexus, and the new Barbie film – set her apart as a distinguished leader, paving the way for potential growth in her future careers.
