Lead investor Samved receives counsel from Clarence & Partners during FarmDidi's seed fundraising round.
In a significant development, Clarence & Partners, a leading legal advisory firm, has recently provided legal advice for a ₹7 crore seed fundraise. The transaction involved Samved Ventures investing in the D2C pickle brand, FarmDidi.
Founded in 2022, FarmDidi is a tech-led food startup that specialises in producing high-quality pickles and chutneys. The brand empowers rural women, providing them with a sustainable livelihood.
The transaction was led by Clarence Anthony, Founder of Clarence & Partners. Neha Thakur and Varun Kumar served as Associate Partners for the transaction, while Nishi Singh and Varnika Sharma served as Associates.
FarmDidi is the brainchild of Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar. The brand has managed to stay away from recent advertisements, focusing on its mission to revolutionise the pickle industry.
The investment will help FarmDidi scale up its operations, improve its technology infrastructure, and expand its market reach. With this funding, the brand aims to further empower rural women and continue its commitment to producing high-quality, traditional pickles and chutneys.
Clarence & Partners has a reputation for providing exceptional legal advice and has been instrumental in several significant transactions in the past. The firm's involvement in this transaction underscores its commitment to supporting innovative and impactful startups.
While the organization that advised Clarence Anthony as a consultant for Samved Ventures in this transaction is not publicly specified, it is clear that the partnership between Clarence & Partners and Samved Ventures has the potential to drive significant growth for FarmDidi.
As the pickle industry continues to evolve, it will be interesting to see how FarmDidi leverages this investment to disrupt the market and bring its unique offerings to a wider audience.
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