Living the Brand: The Unyielding Drive Behind Mark Wahlberg, Harry Arnett, and Their Fitness-Fashion Empire Construction
In the bustling world of activewear, a new contender has emerged, promising to redefine the landscape with its unique blend of fitness, fashion, and purpose. This contender is called Municipal, a brand founded by Harry Arnett, former executive vice president at Callaway Golf, and Oscar-nominated actor Mark Wahlberg, in 2019. Stephen Levinson also joined as a co-founder.
Arnett, recognizing the shift in consumer behaviour during his time at Callaway, saw the potential for a brand that would foster direct relationships with consumers, primarily through digital media. This vision led him to leave Callaway and launch Municipal, a chance to step away from a comfortable, familiar career and start over in pursuit of the best version of himself.
The brand's products are designed for workouts, athletic pursuits, and everyday activities, aiming to equip modern consumers with what they need to achieve their goals. Municipal's offerings are more than just activewear; they are a testament to the brand's commitment to inspiring success in various arenas.
Municipal's CEO, Arnett, met his co-founder, Mark Wahlberg, on a golf course. Their shared passion for creating a brand that resonates with consumers led to the birth of Municipal. Wahlberg describes the partnership as a real one from the ground up, not just a celebrity-led brand.
Beyond selling products, Municipal seeks to engage with the Gen Z audience in a meaningful way. The brand's flagship initiative, Next Gen Brand Immersion, is a free, week-long program that provides young people with an inside look at building a modern, purpose-driven brand. The program aims to create a talent pipeline for Municipal while connecting the company with the next generation of potential entrepreneurs.
The idea for Next Gen Brand Immersion originated from Arnett's youngest daughter, Kerris. The program is designed to engage with the Gen Z audience beyond just selling products, providing participants with the opportunity to work directly with Municipal's team to create, launch, and promote a real collection.
Municipal is known for creating some of the best products in the world for various lifestyle activities. However, what sets it apart is its commitment to giving back. The brand gives away 100% of its profits, although further details require a subscription.
In a world where consumers are increasingly seeking direct relationships with brands they admire, Municipal stands as a beacon of authenticity and purpose. It's more than just an activewear company; it's a brand that inspires success in various arenas, fostering connections and empowering consumers to achieve their goals.
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