Mailchimp Introduces Potent New Features for Businesses to Exploit Customer Information and Boost Development
Unleashing Email Marketing Mastery with Intuit Mailchimp's Latest Upgrades
Get ready, business owners! The juggernaut of digital marketing, Intuit Mailchimp, has unveiled a game-changing suite of tools and integrations at its flagship event, FWD: London. These badass updates are specifically tailored to help small and medium-sized enterprises conquer the tricky art of customer acquisition, a pressing concern in today's volatile economy.
According to their in-house research, a staggering 71% of small businesses are panicking about finding new customers in today's tumultuous market. But fear not, Mailchimp's not-so-little helpers, powered by Intuit's global technology platform, are here to give businesses a data-driven, connected solution to build meaningful relationships, boost marketing outcomes, and grow sustainably.
"Navigating sustainable growth has never been more challenging," declares Ken Chestnut, the Director of Global Partner Ecosystem at Intuit. Mailchimp is poised to become the indispensable link between advertising and customer relationships, he says, creating a seamless bridge between campaigns and marketing automation to shepherd leads and boost conversions. In other words, businesses can count on Mailchimp to engage with customers at every stage of the journey - from reeling in new leads to cultivating lasting loyalty.
Slay Your Customer Acquisition Game
Here's a rundown of the latest product rollouts, powered by artificial intelligence and platform integration:
- Social Media Lead Generation Machines: Mailchimp now kicks ass with expanded integrations with Meta, TikTok, Google, Snapchat, and LinkedIn. These muscle-bound integrations help businesses bring lead data from social and paid campaigns directly into Mailchimp, where they can be automatically nurtured with targeted, real-time marketing workflows.
- Pop-Up Templates Galore: Armed with over 100 customizable templates, businesses in sectors like education, health and wellness, and the arts can create sleek, on-brand pop-up forms for lead capture, segmentation, and personalization with ease.
- Metric Visualizer on Steroids: A new reporting tool offers more than 40 different metrics to help businesses visualize campaign performance across email and SMS channels. This enables easier analysis, informed decision-making, and improved marketing outcomes.
These updates are par for the course for Mailchimp, who've been on a roll, polishing and perfecting their marketing platform since December 2024. That includes improved audience segmentation, faster load times across the app, and enhanced functionality in their Marketing Automation Flows tool (formerly Customer Journey Builder).
One "Platform" Under the Sun
Mailchimp's updates are also a reflection of Intuit's broader strategy to create a unified, one-stop business management ecosystem by closely integrating Mailchimp with QuickBooks. Together, these powerhouse tools aim to give customers everything they need to run and scale their businesses from a single platform.
Freya Doggett, Digital Marketing Officer at London's Serpentine Galleries, is a fan of the connected experience. "It feels like we're not having to do as much digging or join the dots," she says. "Mailchimp really simplifies things that are complicated by nature."
Wrap up and What's Next
At FWD: London, Mailchimp announced several new features set to drop later this year:
- Custom Audience Tools: Marketers will soon be able to export audience segments from Mailchimp to Meta and Google Ads for advanced audience targeting, retargeting, and lookalike campaigns. This helps turn ad spend into real insights and revenue, providing a 360° view of customers for smarter segmentation, personalization, and efficient acquisition and retention.
- SMS Contact Import via API: This feature will allow businesses to add SMS contacts who don't use email, enabling more inclusive and flexible communication. By integrating SMS data with email, purchase history, and other data, marketers can create smarter, omnichannel campaigns.
- AI Agents in QuickBooks: Intuit will soon deploy a virtual team of AI-powered agents across its platform, including customer service, finance, payments, and project management agents. These agents are designed to proactively solve problems, offer insights, and take action on behalf of users, helping businesses make faster and better decisions.
Stay tuned for these exciting updates and keep slaying the customer acquisition game!
Small-business owners can leverage technology to enhance their marketing efforts and find new customers with Mailchimp's latest upgrades, powered by Intuit's global platform. For instance, with the Social Media Lead Generation Machines, businesses can bring lead data from various platforms directly into Mailchimp for targeted marketing workflows. Furthermore, finance managers can look forward to Intuit's AI-powered agents working within QuickBooks, providing proactive problem-solving, insights, and decision-making assistance for businesses.
