Marketing Firm Creative AOR Tapped for Indie Shop Account Following Red Lobster Success for Barkley's Ad Campaign
Want the scoop on Red Lobster's latest moves in the casual dining scene? Here's the lowdown.
Red Lobster, known for a restaurant experience that's all about ambiance, is on a mission to shake things up and carve out a fresh spot in the casual dining world. Post-pandemic, they're eager to entice diners back to their restaurants. Enter Patty Trevino, their new CMO, and creative powerhouse Barkley.
With Trevino stepping in early this year and Barkley coming on board as their new creative agency, Red Lobster is ready to create some waves. Previously, Publicis Groupe had the account since they snagged it back in 2014, manning it well enough to retain it in 2018.
Now, let's dive into the nitty-gritty.
As of the latest updates, Nichole Robillard is the one holding the reins as the CMO. However, there are whispers that Patty Trevino might take over. But until Red Lobster makes an official announcement, it's all speculation. And as for Barkley's role in the creative execution, well, they're staying mum on that too.
What we do know is that Red Lobster has been making moves in the sports and entertainment world, partnering with the BIG3 Basketball League for some fired-up activation events. Bring on the jeers, cheers, and lobster claw foam fingers! This strategy of combining live events, unique merchandise, and exclusive giveaways is a smart move, igniting an energy around the brand that's tough to ignore.
So, keep your eyes peeled for further updates on Red Lobster's exciting journey. As they say, the show must go on, and Red Lobster is definitely ready to dazzle. And remember, takeout just can't compete with the real deal!
In the recent updates, there are rumors that Patty Trevino might take over as the CMO of Red Lobster, but the official announcement is still pending. Meanwhile, the finance sector isn't the only one excited about Red Lobster, as they delve into the sports and entertainment world by partnering with the BIG3 Basketball League for engaging activation events.
