Marketing firm Droga5 accelerates its global growth by establishing its initial outpost in Latin America
**Droga5 Expands Presence in Latin America with New São Paulo Office**
Droga5, the creative agency under Accenture Interactive, has announced the opening of its second overseas office, Droga5 São Paulo. The new office, located in Brazil, marks the agency's first foray into Latin America, following the opening of a Tokyo office last May.
The Droga5 São Paulo office will primarily operate in Brazil but will collaborate with various industries and markets across Latin America and other global markets. The agency's strategy is to deliver culturally relevant, purpose-driven creative work that earns genuine engagement and measurable impact, all while upholding a strong commitment to diversity and social responsibility.
The new office will offer a combination of Droga5's creativity and Accenture Interactive's diverse service offerings, including creativity, brand and engagement strategy, design, technology, commerce, data, planning, and platform development. The decision to open in Brazil was likely influenced by its market potential, and the office is expected to cater to local client demands.
Key to Droga5 São Paulo's approach is a public commitment to diversity and inclusion, which shapes every brief and is translated into concrete actions such as initiatives supporting gender transition and expanding leadership opportunities for underrepresented talent. This dual focus on creative excellence and positive societal change is a distinctive feature, reflecting both the local ethos and Droga5's global creative philosophy.
The office's focus areas include streaming, technology, beverages, and fashion, with notable clients such as Netflix, Google, and Guaraná Antarctica. Alongside commercial objectives, Droga5 São Paulo embeds social impact into its work, partnering with NGOs to fund talent-training programs and elevate underrepresented voices in marketing.
The Droga5 approach globally—including in São Paulo—treats influencers and creators as true creative collaborators rather than just media channels. This is reflected in dedicated roles like Influencer Manager that oversee strategy, sourcing, and creative development. As part of Accenture Song (Accenture Interactive’s creative group), Droga5 São Paulo benefits from global expertise and resources, but its local office tailors strategies to the unique dynamics of the Latin American market, maintaining a strong community and cultural connection.
The agency operates with a large team (about 300 employees) and is committed to expanding diversity not just in its culture, but in its leadership and creative outputs. Its work is characterized by a balance between bold experimentation (informed by rigorous analytics) and a long-term view on brand equity.
In summary, Droga5 São Paulo's strategy is to deliver culturally relevant, purpose-driven creative work that resonates with audiences while driving both commercial results and measurable social impact. The expansion is a result of market and client demand in the region, and the new office is expected to collaborate with a wide range of industries and markets, both within and outside of Latin America.
- Droga5 São Paulo, in collaboration with various industries, aims to deliver culturally relevant creative work that not only generates commercial success but also contributes to measurable social impact.
- The agency's commitment to diversity and social responsibility extends to its financial dealings, as it actively seeks opportunities in sectors such as streaming, technology, beverages, and fashion, while also partnering with NGOs for social impact initiatives.
