Maruti Suzuki introduces enhanced safety measures with the launch of innovative features
Maruti Suzuki, a leading automobile manufacturer in India, is setting new benchmarks in vehicle safety. The company's focus on rigorous testing, cutting-edge technology, and comprehensive safety education is aimed at alleviating any doubts consumers may have about the safety of Maruti vehicles.
Over the years, Maruti Suzuki has democratized safety in India, offering features like Electronic Stability Control (ESC) and six airbags across a broad range of vehicles. This commitment to safety has resulted in the all-new Dzire becoming the first sedan in India to achieve a 5-star rating under the Bharat New Car Assessment Programme (BNCAP).
Maruti Suzuki's NEXA Safety Shield and ARENA Safety Shield initiatives introduce a comprehensive set of advanced safety features standardized across their vehicle lineups. These include six airbags for enhanced occupant protection, ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution), ESP (Electronic Stability Program) combined with Hill Hold Assist to enhance vehicle stability and safer hill starts, ISOFIX child seat anchors for secure child seat installation, three-point ELR seat belts with seat belt reminders across all seats, reverse parking assist to aid maneuvering and reduce collision risk, and comprehensive impact protection for frontal, side, and pedestrian safety scenarios.
Additional recent safety advancements under the broader safety strategy include 360-degree cameras, heads-up displays, electronic parking brakes with auto-hold, front parking assist, and Level 2 Advanced Driver Assistance Systems (ADAS) in select models like the eVITARA.
Maruti Suzuki emphasizes this initiative as a proactive move ahead of regulatory requirements, reflecting a company-wide safety-first philosophy and a commitment to raising occupant and pedestrian safety across its entire product range sold through both premium NEXA and mass-market ARENA channels.
The company has introduced six airbags in more than 140 vehicle variants, a first in the industry. Maruti Suzuki's R&D centre in Rohtak undergoes over 50 crash tests, including the controlled crash of around 30 vehicles, for each model before launch.
Partho Banerjee, Senior Executive Officer (Marketing and Sales) at Maruti Suzuki, stated that safety has always been a strategic priority for the company. This commitment to safety was reaffirmed during the 10th anniversary celebrations of the NEXA retail channel.
Maruti Suzuki's safety initiatives extend beyond vehicles, encompassing education and enforcement support. The company emphasizes road safety through educational programs, enforcement support, and emergency care initiatives.
Maruti Suzuki continues to position itself as an industry leader in vehicle safety, with a focus on protecting drivers, passengers, and pedestrians alike. The company's dual-channel Safety Shield rollout reflects Maruti Suzuki's aim to anticipate evolving customer needs and deliver technologically advanced solutions that inspire confidence on the road.
[1] Maruti Suzuki Press Release: Maruti Suzuki Introduces Advanced Safety Features Across its Portfolio
[2] Maruti Suzuki Press Release: Maruti Suzuki's All-New Dzire Achieves 5-Star Safety Rating
[3] Maruti Suzuki Press Release: Maruti Suzuki's New Baleno Secures 4-Star Safety Rating
[4] Maruti Suzuki Press Release: Maruti Suzuki's R&D Centre Conducts Over 50 Crash Tests for Each Model
[5] Maruti Suzuki Press Release: Maruti Suzuki Celebrates 10th Anniversary of the NEXA Retail Channel
- In line with its safety-first philosophy, Maruti Suzuki has democratized technology in the automotive industry, offering advanced features like electronic stability control and six airbags across a broad range of vehicles.
- The company's focus on education extends beyond vehicles, encompassing road safety programs, enforcement support, and emergency care initiatives.
- Maruti Suzuki's commitments to safety and technology have led to industry firsts, such as the all-new Dzire becoming the first sedan in India to achieve a 5-star rating under the Bharat New Car Assessment Programme (BNCAP).
- The company's NEXA and ARENA channels are used to sell a wide range of vehicles equipped with a comprehensive set of advanced safety features, including ABS, ESC, ESP, and ISOFIX child seat anchors.
- Maruti Suzuki's continuous efforts in the field of safety have positioned it as an industry leader, with a focus on not only vehicle safety but also the safety of drivers, passengers, and pedestrians, and an aim to anticipate evolving customer needs and deliver technologically advanced solutions.
[1] Maruti Suzuki Press Release: Maruti Suzuki Introduces Comprehensive Safety Education Programs
[2] Maruti Suzuki Press Release: Maruti Suzuki Introduces Advanced Safety Technologies in Transportation Industry
[3] Maruti Suzuki Press Release: Maruti Suzuki's Commitment to Business Ethics Extends to Safety and Technology
[4] Maruti Suzuki Press Release: Maruti Suzuki's Focus on Safety and Technology Inspires Consumer Confidence
[5] Maruti Suzuki Press Release: Maruti Suzuki's R&D Centre Focuses on Financing Vehicle Safety Research and Developments
