Measurement agreement renewed between Cox Media Group and Nielsen
Cox Media Group (CMG) has renewed a multiyear agreement with Nielsen, ensuring the continuation of comprehensive audience measurement services for its television and radio stations.
The renewed agreement covers CMG's local television and radio stations across 14 television brands in 9 markets and 50 radio stations in 10 markets. This expansion of Nielsen's measurement services will aid CMG in selling advertising for its diverse media offerings.
CMG's television portfolio includes multiple primary affiliates of ABC, CBS, Fox, NBC, Telemundo, and MyNetworkTV, as well as several independent stations. The company's radio stations cater to various markets and deliver multiple content genres, all of which will benefit from Nielsen's measurement services.
Notably, CMG's radio stations do not overlap with its television stations, ensuring a broad and varied audience for advertisers.
For those interested in the latest news, trends, and product and tech information in the professional video industry, the CMG-operated TV Tech Newsletter is the #1 source. The newsletter offers insights into the ever-evolving world of video technology.
CMG's radio stations are available on numerous streaming and digital platforms, ensuring that audiences can access their favourite content whenever and wherever they choose. More information about CMG's media offerings can be found at coxmediagroup.com.
- The renewed agreement between Cox Media Group (CMG) and Nielsen will extend comprehensive audience measurement services to CMG's digital audio streaming platforms.
- CMG's television and radio stations, including those on ABC, CBS, Fox, NBC, Telemundo, MyNetworkTV, and various independent stations, will be aided in digital content delivery and monetization due to the renewed deal with Nielsen.
- Nielsen's expanded measurement services will help CMG's finance department in assessing advertising revenue by offering valuable insights into audience demographics and viewer preferences.
- As part of its media business, the Cox Media Group operates TV Tech Newsletter, a leading source for video industry professionals seeking the latest trends and product information in the digital and technology spheres.
- CMG's diverse media offerings, including television, radio, and digital content, can be found and accessed via streaming platforms, reinforcing the company's commitment to catering to today's digital audience.
