Media Companies Boost Digital Presence with New Publishing Platform
Media companies are turning to a common publishing platform to cut costs and boost digital presence. This platform, not explicitly named, offers a range of tools to drive loyalty, improve SEO, and provide security advantages over decentralized options like WordPress.
The platform, praised by Vice's former CTO Jesse Knight, includes proprietary SEO tools to optimize site structure and improve Google rankings. It also offers community and front end tools to drive loyalty and return visitors. One client, La Verità, saw a 74% increase in return visitors and 115% increase in new visitors using its paywall system and technology.
The platform has helped launch successful media companies like Axios and The Dodo, and has improved digital presence for brands like United Airlines and PAPER Magazine. It offers a centralized, massively scalable, proprietary CMS with the best social distribution tools in the industry. The platform is also the fastest enterprise-grade platform, with faster Google Lighthouse performance scores than competitors. It can push updates instantaneously to all clients, providing a security advantage over decentralized CMS options.
Despite budget constraints and constant pivots, content teams can remain strong with this platform. It offers a cost-effective solution to reduce legacy costs and improve digital presence. Recent layoffs at Mic, due to unsuccessful pivots, highlight the importance of choosing the right publishing platform in the ever-changing digital media landscape.
