Mercedes May Adopt BMW Powertrains for Select Models - Determining the Ultimate Victors
In a surprising turn of events, BMW and Mercedes-Benz are reportedly in discussions for an engine alliance that could reshape the automotive industry. If the deal goes through, BMW's Steyr plant in Austria would provide Mercedes with 2.0-liter B48 engines to meet Euro 7 regulations.
This partnership could be a significant win for BMW, as it would allow them to fully utilize their production capacity at the Steyr plant and potentially sell tens of thousands more engines than they otherwise would. For Mercedes, the deal offers access to a proven engine without incurring any Research and Development (R&D) costs.
However, the alliance does not necessarily mean that all Mercedes models will use BMW engines. It is more likely that these engines will be reserved for regular models, while 'enthusiast' Mercedes models will continue to use their own proprietary engines.
The BMW-Mercedes rivalry is well-known, and a BMW engine in a Mercedes car could be seen as a victory for BMW. Yet, this deal might not matter much to most customers or well-read customers who recognize BMW's quality engines or understand the current state of the automotive industry.
It is also worth noting that Mercedes has been focusing on electrification and is looking to avoid sourcing engines from China's Geely. This alliance could provide a better look for Mercedes compared to using Geely engines, as previously mentioned.
The potential BMW-Mercedes alliance is still far from finalized. If it does occur, it could result in headlines that benefit BMW's marketing, and it could even pave the way for further collaborations between the two giants later this decade.
Interestingly, BMW already provides engines to several other automakers, including Land Rover, Toyota, and Morgan. There's even a fringe possibility that Mercedes could end up making a better BMW engine than BMW itself.
This potential engine swap is just one of many developments in the ever-evolving world of automotive manufacturing. As the industry continues to adapt to new regulations and consumer demands, partnerships like this one could become more common in the future.
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