Methods Reducing Climate Impact in Advertisement Production by Agencies
Go Green with Ad Production: Cutting Emissions by 95% (And How You Can Help!)
Ditching virtual tools and holding on to flights can hike emissions in ad creation by a whopping 95%, according to advertising giant AMV BBDO, who uses AdGreen's carbon calculator.
AdGreen offers a helping hand, providing free training and resources to help reduce the carbon footprint of your advertising production process.
Tales from agencies using the calculator suggest a reduced impact on our beloved planet is possible through virtual shoots, fewer jet-setting shenanigans, and hammering home sustainability discussions earlier in the brainstorming phase.
Mocktails and carbon-neutral cocktails could soon replace ROI in ad agency meetings, when "Media Agencies Flaunt Return on Carbon, not Just ROI!"
Mark Graeme, executive producer at Red Studios at AMV BBDO, joked, "We've been pestering filmmakers into using the AdGreen calculator ahead of time, rather than after the fact."
Keeping it Green: A Practical Guide to Sustainable Ad Production
Making your ad production processes eco-friendly isn't rocket science. Here are some easy strategies that blend operational tweaks with sustainable principles.
- Knowing Your Carbon Footprint:
- Audit your current emissions and identify the problem areas (e.g., travel, media, events, technology infrastructure).
- Focus on high-impact areas that contribute significantly to emissions.
- Smart Creative Workflows:
- Centralize creative assets. Get rid of redundant, unused files.
- Adopt industry standards to streamline workflows and mitigate emissions.
- Tech-enhanced Creativity:
- Use creative tech platforms that incorporate emissions data for production and distribution.
- Preemptive Sustainability Action:
- Set sustainability goals early on and make informed decisions based on these targets.
- Collaborate with green-conscious organizations and initiatives to share best practices.
AMV BBDO's role in all this could involve incorporating sustainable practices, setting emissions reduction benchmarks, and the brutal honesty needed to shift the industry into a greener future.
- Adhering to AMV BBDO's example, it's crucial to employ AdGreen's carbon calculator to understand and reduce the carbon footprint of our advertising production processes.
- In light of climate-change, it's imperative for businesses and the environmental-science industry to collaborate, sharing resources like AdGreen's free training and tools, to curb emissions within ad production.
- By utilizing smart creative workflows, such as centralizing assets, streamlining workflows, and reducing redundancies, we can significantly minimize emissions in the ad industry.
- To further combat emissions, incorporating technology enhanced creativity, including the use of creative tech platforms that account for emissions data, is essential.
- Embracing preemptive sustainability action means setting ambitious emissions reduction targets early on, collaborating with like-minded organizations, and making informed decisions that prioritize environmental responsibility throughout the ad production process.
