Milanese luxury transfers to Istanbul's Galataport through Italian brand's establishment
Eleventy: Italian Luxury Fashion Brand Opens First Boutique-Cafe Flagship in Istanbul
Eleventy, the Italian luxury fashion brand, has made a significant stride in its global expansion by opening its first-ever boutique-cafe flagship in Istanbul's Galataport. The brand, founded in 2007 in Milan by Marco Baldassari and Paolo Zuntini, has been steadily growing in popularity due to its commitment to smart luxury.
Marco Baldassari, the brand's co-founder and creative director of the Men's Collection, was present for the launch. His vision for Eleventy was to create a high-quality label that reflects a lifestyle, with a focus on Italian craftsmanship and quality. The brand's success can be attributed to staying loyal to its core values, expanding its retail network, adopting a more agile distribution model, and introducing high-value services like tailoring.
The location in Galataport is intended to showcase the entire Eleventy way of life, not just fashion. Istanbul was chosen for its cultural richness, dynamism, and global connectivity, which mirrors the spirit of Galataport and Eleventy's lifestyle.
Eleventy's philosophy centers on "smart luxury," combining modern elegance, timeless sophistication, and exceptional quality with artisanal Italian craftsmanship. The brand balances innovation and tradition by producing designs that are both contemporary and classic, making them suitable for everyday elegance.
Baldassari's journey into fashion began at the age of 17, when he landed an internship at Cerruti through his father's IT connection in the industry. His early experience working with sales teams gave him valuable insights into customer desires and needs. Eleventy does not follow trends but evolves with intention, offering refined and personalized customer experiences.
The brand's clientele includes professionals such as businesspeople, lawyers, and bankers who deeply appreciate the quiet elegance and quality that comes from simplicity. The dream of creating a brand that reflected his personal values and aesthetic began to take shape, eventually leading to the creation of Eleventy.
Eleventy's first product was a polo shirt, which served as the foundation for the brand's growth into an entire wardrobe. The "Made in Italy" label is a living value for Eleventy, representing high quality, attention to detail, and working with the best suppliers across Italy.
In 2024, Eleventy exceeded expectations, closing the year with a revenue of 102 million euros ($119.13 million). This milestone is a testament to the brand's commitment to quality, innovation, and customer satisfaction. The Eleventy flagship store in Istanbul's Galataport is a significant milestone, representing more than just physical expansion. It is a symbol of the brand's continued growth and its commitment to bringing smart luxury to a global audience.
- The Italian luxury fashion brand Eleventy, known for its smart luxury approach, has expanded globally by opening its first boutique-cafe flagship in Istanbul, specifically at Galataport.
- The choice of Istanbul, a city rich in culture, dynamism, and global connectivity, reflects Eleventy's commitment to showcasing its entire lifestyle, not just fashion.
- Eleventy's clientele often comprises professionals such as businesspeople, lawyers, and bankers, who appreciate the brand's focus on quality, innovation, and understated elegance, as reflected in their fashion, finance, and lifestyle offerings.
