Rolling out New Safeguards and Simplifying Promotions in UK Gambling
New regulations to be introduced by UKGC, intended to enhance safety in promotional deals
Get ready for a shift in the world of gambling! The UK Gambling Commission is rolling out new safety measures and simplifying promotional offers to create a fairer and more transparent gaming landscape. Here's a breakdown of what's in store:
Banning Mixed Product Promotions
Say goodbye to complex offers that chain multiple types of gambling (like betting and slots) together. These promotions often confuse consumers with complicated terms and conditions. By forbidding mixed product promotions, the Commission aims to decrease harm and enhance fairness [1].
Capping Wagering Requirements
Bonuses often come with hefty wagering requirements, forcing consumers to play through vast amounts of money before cashing out their winnings. To change this, the Commission is setting a cap of only 10 times (10x) the bonus amount, reducing the chances of excessive gambling and complexity [1].
Clearer Bonus Terms
To ensure consumers fully grasp promotions, the Commission will revise the structure and wording of the Rewards and Bonuses section in the Licence Conditions and Codes of Practice (LCCP). These changes will take effect on December 19, 2025 [1].
Tim Miller, Executive Director for Research and Policy, shares his thoughts, "These changes will provide better protection for consumers from gambling harm and offer them much clearer understanding of offers before they decide to join."
Other Notable Changes
As part of ongoing efforts to secure consumer safety, gambling operators will need to keep abreast of emerging money laundering and terrorist financing risks beginning from April 2025 [2].
Moreover, starting October 31, 2025, all gambling companies are expected to prompt customers to set financial limits before their initial deposit and remind them regularly [3].
Moving forward, there are discussions about the potential evolution of gambling sponsorships in English football, with operators exploring alternative branding and marketing strategies [4].
- In the UK gambling industry, operators will soon be required to cap wagering requirements at 10 times the bonus amount, aiming to limit excessive gambling and simplify promotions.
- To offer a clearer understanding of promotional offers and ensure consumer protection, gambling operators will have to revise the structure and wording of the Rewards and Bonuses section in the Licence Conditions and Codes of Practice (LCCP), effective December 19, 2025.
- Beginning from April 2025, gambling operators will be expected to stay updated on emerging money laundering and terrorist financing risks.
- Starting October 31, 2025, all gambling companies will prompt customers to set financial limits before their initial deposit and remind them regularly, as part of ongoing efforts to secure consumer safety within the gambling finance landscape.
