Noodle chain Tam Jai soars with partnership with HK Express and beauty product line expansion
Rewritten Article:
Back in March, flyers aboard an HK Express flight to Narita, Tokyo, experienced an unexpected in-flight entertainment.
Just a few minutes post take-off, a middle-aged woman with a bob and sporting a red T-shirt sauntered to the cabin's front. Instead of the usual flight attendant, she proceeded to make an announcement in thick, heavily accented Cantonese. As smartphones were whipped out and recorded video started rolling, the cabin buzzed with excitement.
Known origins trace back to the Sham Shui Po neighborhood of Hong Kong, Tam Jai began as a humble eatery selling Yunnan mixian rice noodles in three soup base options: clear broth, sour-spicy, and numbing-spicy. Today, the chain boasts an impressive network of more than 220 outlets, dominating markets not only in Hong Kong but also in Mainland China, Singapore, Japan, and Australia.
The fast-casual dining giant, Tam Jai International Co Ltd, operates under both the TamJai and SamGor restaurant brands and is popular for its Hong Kong-style dining experiences. With a robust presence in Mainland China and Singapore, and generating substantial revenue from Hong Kong, Tam Jai has cleverly tapped into the growing demand for fast-casual dining in these regions.
Although there might be some unfounded speculation circulating about a unique HK Express flight attendant incident involving Tam Jai, no concrete evidence supports such a claim. For a definitive account, more detailed information would be necessary. Nevertheless, Tam Jai remains a trailblazer in the fast-casual dining sector, offering distinctive and wallet-friendly dining experiences across Asia.
- The middle-aged woman on the HK Express flight to Narita, Tokyo, was not a typical flight attendant, but rather a representative of the fast-casual dining giant, Tam Jai International Co Ltd.
- Tam Jai International Co Ltd, which operates under both TamJai and SamGor restaurant brands, originally started in Hong Kong's Sham Shui Po neighborhood, selling Yunnan mixian rice noodles.
- Today, Tam Jai International has expanded its business extensively, with over 220 outlets not only in Hong Kong, but also in Mainland China, Singapore, Japan, and Australia.
- This fast-casual dining giant, known for its Hong Kong-style dining experiences and wallet-friendly food-and-drink offerings, has cleverly tapped into the growing lifestyle and finance trends, particularly in Mainland China and Singapore, boosting its business revenue significantly.
