Participant Artem Kislytsya engaged in panel discussion entitled "Foster and Propel Krasnodar Region's Growth: Boom Revolution"
Revamped Article:
Working smarter, not harder: that's INSITI development's approach to navigating the Krasnodar real estate market, as shared at the conference "Development of the Krasnodar Territory: Developer Boom."
Artem Kislitsa, INSITI's director, sheds some light on how they roll with the punches and stay flexible in a competitive market:
INSITI's no stranger to fluctuating market conditions. When the demand for housing took a dive, the company strategized and launched a 5-year installment program, bringing in an extra 20-30% in sales. Not just for under-construction homes, but even ready-to-move-in properties too. No additional costs attached, neither!
Anticipating the oversupply of small one-room apartments on the scene, INSITI correctly guessed that the demand for family-sized apartments would rise – a trend baked right into the design of the microdistricts they're now developing.
The company juggles different types of housing in various price ranges and city zones, making their properties accessible to every potential buyer seeking a new home. Plus, their portfolio boasts both towering high-rise microdistricts and low-rise residential complexes and cottage settlements.
In response to the shifting market scene, INSITI tweaked their strategy. Lowering the pricing per square meter compared to last year and accelerating their sales model marked their new approach. Even launched a project at the excavation stage, which is quite a departure from their usual practice, says Kislitsa.
While facing a saturated market, INSITI remains vigilant, maintaining their sales momentum and staying active in both current and upcoming projects.
As for the broader strategy, industry analysts typically suggest steps such as diversifying property types, enhancing quality and amenities, flexible pricing, targeting particular segments, and phased development for developers facing oversaturation and declining demand. INSITI's moves reflect many of those strategies, providing a glimpse into their adaptability.
- INSITI's strategic move to offer a 5-year installment program for both under-construction homes and ready-to-move-in properties shows their agility in the financing realm of the real-estate industry.
- As the demand for family-sized apartments rises, INSITI's insightful prediction and design of microdistricts catering to larger families demonstrates their expertise in the real-estate sector, aligning with industry-suggested strategies such as diversifying property types.
