Platinum Industry's Gathering in 2025 Boosts Renewed Energy for Jewelry Market in India
Platinum Guild International Sets Ambitious Goals for Indian Jewellery Market
The Platinum Guild International (PGI) has outlined its strategic vision for the Indian jewellery market, aiming to position platinum as the metal of choice for modern Indian consumers. The aspirations were shared at the Platinum Buyer-Seller Meet 2025 in India, which served as a powerful catalyst in strengthening business confidence across PGI's retail and manufacturing network.
The event, held at the Grand Hyatt, Kochi, brought together 60 retailers and 14 manufacturers. It served as a forum for partners to collaborate on plans for the coming year, with a focus on marketing innovations, compelling brand storytelling, retailer-exclusive collections, and bi-metal design strategies.
PGI's goals for the Indian jewellery market are multifaceted. They include establishing platinum as a leading jewellery metal through product innovation, strategic marketing, retailer collaboration, and tapping the aspirations of new-age Indian consumers.
The collections showcased at the meet include Platinum Love Bands, Platinum Evara, and Men of Platinum. To ensure the purity of platinum under its programme, PGI partners with TUV India Pvt Ltd. Each piece of jewellery has an assured purity as high as 95%. A Unique Identification Number is also stamped on the jewellery, and the detailed description of the piece is provided.
PGI's quality assurance programme, which stamps 'Pt950' on every piece of jewellery, provides a tamper-proof quality assurance card to distinguish authentic platinum from other jewellery. This programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality.
Vaishali Banerjee, Head of Global Market Development and Managing Director - India & ME at Platinum Guild International, reaffirmed the organization's commitment to deepening industry connections and positioning platinum strategically in the Indian jewellery landscape. Tim Schlick, CEO of Platinum Guild International, expressed optimism about the growth of platinum in India.
PGI's strategies also aim to drive innovation in designs and differentiated product offerings that resonate with evolving Indian tastes. To achieve this, they plan to employ insight-led marketing strategies and compelling storytelling to communicate platinum’s unique qualities such as rarity, longevity, and contemporary luxury appeal.
Moreover, PGI is focused on promoting retailer partnerships and exclusive collections, including bi-metal designs, to ensure sustained category growth and long-term profitability. They also aim to leverage competitive pricing and favourable market dynamics to unlock new business potential and fuel platinum's growth trajectory in India.
The event set a decisive tone for a successful quarter, energizing partners with a renewed focus on design excellence and profitability. The strong retailer response and significant order volumes indicate a positive market outlook towards platinum.
PGI's leadership sees the 2025 Buyer-Seller Meet as an inflection point toward long-term value creation and category expansion aligned with India’s unique market dynamics. The organization's goal is to build a future-ready platinum category that adapts to generational shifts and rising consumer aspirations in India.
Pallavi Sharma, Deputy Country Manager - India & ME at Platinum Guild International, emphasized the focus on leveraging business opportunities to bring platinum to new consumer groups due to its competitive market pricing. With these ambitious goals and strategic initiatives, PGI is poised to transform the Indian jewellery market.
- Platinum Guild International (PGI) aims to drive innovation in designs for the Indian jewellery market, using insight-led marketing strategies and compelling storytelling to creatively communicate platinum's unique qualities.
- To promote long-term profitability, PGI plans to collaborate with retailers on exclusive collections, including bi-metal designs, and leverage competitive pricing to unlock new business potential for platinum.
- Under its quality assurance programme, PGI guarantees the purity of platinum and provides a tamper-proof quality assurance card for every piece of jewellery sold, ensuring transparency and maintaining the highest quality of platinum for consumers.
