Polish Green Factory acquires control of Romanian salad manufacturer Eisberg
Green Factory Enters Romanian Market with Acquisition of Eisberg Factory
The Polish food production company, Green Factory, has marked its entry into the Romanian market with the acquisition of the Eisberg factory in Bucharest. The deal was announced in late July 2025.
Eisberg's Strong Performance
Eisberg, the largest local producer of convenience salads, reported a turnover of RON 110 million (EUR 22 million) in 2024, representing a 20% increase from the previous year. This impressive growth is a testament to Eisberg's strong market presence, serving a consumer base of approximately 500,000.
Bell Food Group's Divestment
The seller of the Eisberg factory is the Swiss Bell Food Group, a diversified food company active in sectors including meat, seafood processing, and vegetarian food production. For Bell Food Group, Eisberg has been one of its divisions, but it appears that the group is divesting in this area by selling to Green Factory.
Regional Expansion for Green Factory
Green Factory's acquisition of Eisberg units in both Romania and Hungary indicates a strategic regional expansion plan. The total business of Bell Food Group increased by CHF 4.7 billion last year, with the Eisberg division accounting for CHF 370 million (approximately EUR 400 million) of this figure. Bell Food Group employs 13,500 people.
While the financial terms of the deal were not explicitly provided, the transaction marks a significant step for Green Factory in the Romanian market. The firm Schoenherr is active in advising on regional acquisitions, but no direct mention was made regarding this specific deal.
In conclusion, Green Factory's acquisition of the Eisberg Romanian production facility from Bell Food Group in mid-2025, with Eisberg’s Romanian business performing strongly, marks Green Factory’s local market entry. The acquisition is a strategic move for Green Factory, expanding its operations into a new region and strengthening its position in the convenience salad market.
[1] Business Review [2] Romania Insider [3] Schoenherr [4] FoodIngredientsFirst
- The acquisition of Eisberg factory by Green Factory, a leading food production company, signifies a strategic expansion in the finance sector, as they venture into the Romanian market, which also includes their involvement in the food-and-drink industry.
- The deal, which marks the entrance of Green Factory in the Romanian market, follows a period of impressive growth for Eisberg, a local convenience salad producer, in terms of both lifestyle changes and business performances.
