Primark Names Sandra Luxem-Bremen New Germany & Austria Sales Director
Primark Germany and Austria welcomes Sandra Luxem-Bremen as its new Director of Sales, effective May 1, 2025. Luxem-Bremen succeeds Lisa Shannon, who had been temporarily leading the role since June 2024.
Luxem-Bremen brings a wealth of international retail experience, particularly in sales, process operations, and digitalization. She previously served as Vice President at Deichmann, overseeing sales and process operations. Her extensive background makes her well-suited to drive sustainable, profitable growth for Primark in Germany and Austria.
Primark's expansion continues with plans to open two new branches in Rostock and Regensburg this year, adding to its existing 27 locations in Germany and five stores in Austria. Luxem-Bremen will focus on continuing the transformation and growth in these markets. Lisa Shannon, outgoing Retail Director, warmly welcomes Luxem-Bremen, expressing confidence in her leadership.
Sandra Luxem-Bremen takes over as Director of Sales for Primark Germany and Austria, bringing her extensive retail experience to drive growth in the region. With plans to open new branches in Rostock and Regensburg, Primark continues its expansion, employing a total of 4,986 people across 32 stores in Germany and Austria.
