Proposals have previously been put forth by the Commission.
Frey Group Wins Prestigious Bavarian SME Award
The Frey Group, a family- and owner-managed business based in Eastern Bavaria, has been honoured with the Bavarian SME Award 2025. The recognition is a testament to the company's exceptional corporate culture, long-term commitment to the region, and pioneering role in modern stationary retail.
Caroline Frey, a leader in the company, accepted the award on behalf of Frey. She expressed her gratitude, stating that the award is a tribute to all people who have shaped Frey's company history through generations. The Free State of Bavaria stands behind the award, as stated by Caroline Frey, making the recognition even more prestigious for Frey.
The Frey Group operates four fashion houses, three furniture stores, and two restaurants, employing around 550 people. The group is known for its high employee retention and training rate, demonstrating a strong focus on people, including customers, partners, and especially employees.
Frey's Private Shopping Concept creates a unique shopping experience, showcasing the potential in stationary retail. The jury highlighted the consistent linking of stationary retail and digital services in the Frey Group.
The Frey Group is committed to sustainability and regional value creation, making significant contributions to the Ostbayern region through job creation, regional supply chain strengthening, and community engagement. The company is also active in regional networks and purchasing associations.
According to Caroline Frey, tradition and innovation are not mutually exclusive but complementary at Frey. The group continually modernizes its locations, reflecting this balance. The award given under the patronage of Bavarian State Parliament President Ilse Aigner belongs to the people of Frey, according to Caroline Frey.
For more detailed and verified information about Frey's achievements and impact related to the 2025 award, consult the official Bavarian SME Award announcements, regional business news sources, or Frey's corporate communications published around mid-2025.
The Frey Group's success in East Bavaria extends beyond retail and restaurant sectors, as the family-owned business also demonstrates a strong presence in the industry and finance sectors, being an entrepreneurial leader and a supporter of small-business growth. Caroline Frey's acceptance speech acknowledged the efforts of previous generations, emphasizing the company's commitment to fostering inclusive employee ownership and growth opportunities. The Frey Group's innovative approach to modernizing traditional business practices extends into their digital platforms, creating seamless customer experiences and setting new standards for industry-wide digital integration.
