Protein Bar Brand Suffers Complete Loss of Profit Due to Grenade
In the dynamic world of confectionery, two British brands, Cadbury and Grenade, have reported contrasting financial results for the year 2024.
According to accounts filed with Companies House, Cadbury, the iconic chocolate manufacturer, experienced a significant boost in its domestic and international sales. The brand's turnover in the UK remained flat at £64m, but a notable jump was seen in its global sales, with a rise from £155.8m to £206.5m. However, sales in the rest of the world dipped slightly from £41.5m to £38.7m.
Last week, City AM reported that this growth translated into a pre-tax profit increase for Cadbury, with profits rising from £42.3m to £52.4m. Despite this success, Cadbury was dropped from the list of royal warrants for the first time in 170 years at the end of 2024. King Charles III included Cadbury among a 100-strong list of companies and products that had their warrants withdrawn, according to a list published by Buckingham Palace's Royal Warrant Holders Association in December. At the time, Cadbury's owner expressed disappointment at the decision.
On the other hand, Grenade, a brand known for its protein bars, faced a challenging year. The company, founded by husband and wife team Alan and Juliet Barratt and acquired by Mondelēz International in 2021, reported a pre-tax loss of £237,763 for 2024, a significant drop from the profit of £12.1m made in the prior 12 months. Despite this setback, the accounts show significant investment in promoting the brand and products for future growth.
The investment seems to be paying off, as sales in Europe for Grenade increased dramatically, more than doubling from £49.3m to £103.6m. While UK sales declined from £83.3m to £71.5m, sales in Europe rose from £1.1m to £4.6m.
Mondelēz International, the current owner of Grenade, reported a turnover of £2.4bn for 2024 in the UK, a rise from £2.2bn. The company's pre-tax profit, however, dipped from £88.1m to £61m over the same period. The decline in profit was accompanied by a slashed turnover in the rest of the world, with sales plummeting from £8.7m to £4.3m.
In a positive development, Grenade Proteinbars GmbH was acquired by the global nutrition company PepsiCo in 2024. The current revenue of the brand varies by country but is estimated to be in the tens of millions of euros, with strong sales in the UK, Germany, and the US.
In conclusion, while Cadbury enjoyed a successful year with increased sales and profits, Grenade faced challenges that resulted in a loss for the year. However, both companies have shown a commitment to investment and growth, with plans for expansion into new territories.
Read also:
- The Cost of Speech is Zero, True Strength Lies in Unity
- Aiming to simplify the move towards cleaner automobiles, the newly established ministry plans to take direct action with Pannier-Runacher, Létard, and Vautrin at the helm.
- "The imperfect yet essential documentary, "Planet of the Humans," raises challenging and uncomfortable inquiries"
- Exciting Escapades of Tintin
