R&B Fashion, a brand under the Apparel Group, introduces a brand-new retail establishment in Mumbai, India.
R&B Expands Its Presence with New Store in Mumbai
R&B, a dynamic lifestyle fashion brand and subsidiary of the global fashion conglomerate Apparel Group, is implementing a rapid expansion strategy with the aim of reaching 250 stores worldwide by the end of 2025. The latest addition to this growth is a flagship store at Phoenix Marketcity, Mumbai.
This expansion underscores R&B's mission to bring high-quality fashion closer to customers. Abhishek Bajpai, CEO of Apparel Group India, stated, "We are excited to bring R&B's unique offerings to Mumbai, a city known for its fashion-forward consumers. Our new store will feature over 10,000 styles from R&B's collections, ensuring customers have a wide variety to choose from."
The new store in Phoenix Marketcity boasts a modern, digitally integrated concept. It includes digital information screens to enhance customer interaction, user-friendly layouts for easy navigation, and eco-friendly lighting that combines luxury with energy efficiency.
R&B's product range caters to diverse customer preferences, offering an extensive portfolio that includes apparel, footwear, accessories, and beauty products for men, women, and children. The store in Phoenix Marketcity offers a curated selection from R&B's newest collections, including timeless classics and seasonal trends.
In addition to physical expansion, R&B also offers an online shopping experience via www.randbfashion.in, blending bricks-and-mortar with e-commerce.
Apparel Group, headquartered in Dubai and managing over 2,300 stores and 85+ brands globally, provides the retail infrastructure and expertise that drives R&B's aggressive expansion. The brand positions itself as a provider of high-quality fashion for the entire family, aiming to bring accessible and inspiring shopping experiences to customers in new and existing markets.
R&B was launched in Muscat Grand Mall, Oman, in October 2012, and today, it has a strong presence with over 165 stores across 8 countries, spanning 2,000,000 sq. ft. of retail space. The brand plans to expand into new markets, including Delhi and Chennai.
The growth of Apparel Group is attributed to the vision and guidance of its Founder and Chairwoman, Mrs. Sima Ganwani Ved, since its inception in the last two decades. For more details about R&B, visit www.randbfashion.in.
The brands under Apparel Group include Victoria's Secret, Victoria's Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and more.
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