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Residents Frequently Engage in Impromptu Shopping, as Percentage Rises to 69%, According to VTB

Nearly half of the inhabitants in the Volga Federal District indulge in impromptu shopping at least once a week, with a fourth doing so multiple times weekly. As per a VTB survey on examining Russian buying habits, almost every second individual expresses remorse over reckless purchases of...

Residents Frequently Engage in Impromptu Shopping, as Percentage Rises to 69%, According to VTB

Time Stamp: 08:45, 5th MayAuthor: Alexandra Marunina

Let's dive into the spending habits of Volga Federal District residents! Here's what we found in a recent VTB survey on consumer behaviors:

  • Impulsive Shopping: Around a quarter of locals make impulsive purchases several times a week, while 45% do so once a week. Notably, 45% of folks later regret spending on clothing, shoes, or accessories. This data reveals a peculiar habit of the Volga locals.
  • Regrettable Spending Categories: Residents often overspend on unnecessary subscriptions and online services (21%). Yet, they seem to be more thoughtful when buying gadgets and electronics, with only 11% considering such purchases impulsive.
  • Impulsive Purchase Amounts: Most regrettable impulsive purchases fall within the range of 1,000 to 15,000 rubles – 88% of respondents admitted to this.
  • Spending Management: Over half of locals (50%) make a shopping list before heading to the store, while 40% hold off on purchases for a few days to contemplate their necessity. Additionally, 24% set a spending limit and adhere to it.

The study was conducted from April 4 to 10, focusing on a representative sample of 1,500 Russians aged 18 to 65 living in cities with a population of over 100,000.

Now, let's take a closer look at these patterns and trends:

Common Impulsive Purchases and Shopping Habits

1. Food and Seasonings: Increasing demand for spices and seasonings suggests residents usually impulse-buy cooking ingredients, driven by urbanization, rising consumer demand for diverse ingredients, and improved manufacturing and distribution networks.[2]

2. Preference for Fresh and Functional Foods: Health-focused eating habits have resulted in a growing inclination towards fresh vegetables, traditional foods, and organic produce, revealing that impulsive purchases might be influenced by health trends and price changes.[5]

Spending Management Strategies

1. Economic Engagement: Many locals manage their finances not only through cautious spending but also by investing their disposable income in secure options.[1]

2. Responsiveness to Price Controls: Awareness of price control policies can impact consumer decisions, potentially leading to adjustments like prioritizing essential goods or buying in advance.[3]

3. Dietary Shifts: Strategic changes in dietary preferences and consumption patterns to balance cost and health needs have been observed, as seen in the reduction of bread consumption and increased preference for vegetables, despite rising prices.[5]

  1. The habits of Volga Federal District residents reveal that they often impulsively purchase food and seasonings, especially cooking ingredients, due to urbanization, increased consumer demand, and improved manufacturing and distribution networks.
  2. Many residents of the Volga Federal District manage their personal-finance by not only practicing cautious spending but also by investing their disposable income in secure options, demonstrating an active engagement in their financial lifestyle.
Impulse purchases are frequent among residents in the Volga Federal District, with about a quarter making them several times weekly and 45% once weekly. Close to half of these shoppers, or every second person, later regrets buying clothing, shoes, or accessories on impulse, as per a VTB survey examining Russian consumer habits.

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