Revamped Asian-Themed Makeover at Borgata AC Brings Profit, Claims Company
In the heart of Atlantic City, the Borgata Hotel Casino & Spa, a key MGM Resorts International property, has recently celebrated the success of its Asian-themed gaming area. This dedicated space, designed to cater to Asian gaming preferences and clientele, has been a significant contributor to MGM's financial performance.
The Asian-themed gaming area, spanning over 51 table games, five private gaming salons, a high-limit gaming area, and a private bar, was introduced as part of Borgata's broader effort to elevate the casino experience. The area also houses the Asian-inspired restaurant, Noodles, offering a variety of BBQ, seafood, dim sum, and vegetable dishes.
The success of this area is evident in its extensive facilities and commitment to diversify and enhance the gaming portfolio in Atlantic City. The investment in this Asian-themed gaming area, initially seen as a risk, has proven to be worthwhile, driving double-digit GGR growth and outperforming the market since its debut.
The company has curated every detail of the experience at the Asian-themed area to ensure guests feel welcomed, celebrated, and immersed in unparalleled experiences. The introduction of premium liquors like Yamazaki 18 and Shibui 23 reinforces the feeling of exclusivity while still catering to a broader audience.
CEO of MGM Resorts International, Bill Hornbuckle, spoke highly of the Borgata Atlantic City during the second-quarter earnings update, praising its continued improvement due to the relaunched Asian-themed gambling space. The Borgata Atlantic City, an iconic property managed by MGM Resorts International, remains one of the key locations for the company, not just in Atlantic City but also in the United States.
The success of the Asian-themed gaming area at the Borgata Atlantic City continues to contribute to the overall success of MGM Resorts International, solidifying its competitive position in the Atlantic City market. The company's dedication to providing unique and distinguished experiences, such as the Asian-themed gaming area, underscores its commitment to catering to diverse customer preferences and enhancing the overall casino experience.
The Asian-themed gaming area at Borgata Atlantic City, a key MGM Resorts International property, has expanded its financial growth by diversifying their gaming portfolio, outperforming the market since its debut. This success is further boosted by the introduction of premium liquors, catering to a broader audience while maintaining an exclusive feel.
The company's dedication to providing unique experiences, like the Asian-themed gaming area, is also extended to the weather prediction system, ensuring guests can plan their day hassle-free, whether they're enjoying sports at the casino or exploring Atlantic City.
