Saudi Arabia's Jomana Alrashid Named to TIME100 Next for Transforming Media Landscape
Jomana R. Alrashid, the first female CEO of Saudi Research and Media Group (SRMG), has been recognised on Time magazine's TIME100 Next list. Her selection reflects the growing global influence of Saudi Arabia's creative and media industries.
Alrashid, who took the helm at SRMG in 2020, has steered the company through a comprehensive digital-first transformation. Under her leadership, the organisation has launched innovative media verticals and forged global partnerships.
Her impact extends beyond SRMG. As chairwoman of the Red Sea Film Foundation, she has championed the growth of the film industry across the Arab world, Africa, and Asia. The Red Sea International Film Festival, established under her guidance, has become a premier global destination for cinema, culture, and creativity. Over 80 supported films have premiered and gained international recognition during her tenure.
Alrashid's influence has been felt in the broader media landscape. She is an architect of the Middle East's shifting media scene, with her strategies reflected in SRMG's rapidly growing stock. Her appointment as the first female CEO of SRMG in 2020 marked a significant milestone for women in leadership roles in the region.
Alrashid's inclusion in the TIME100 Next list, alongside other significant personalities, underscores her influence and achievements. Her leadership at SRMG and the Red Sea Film Foundation has not only transformed these organisations but has also contributed to the growing global recognition of Saudi Arabia's creative and media industries.
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