Sonos' prices are slated for an increase, according to the new CEO's confirmation
Sonos, the popular audio equipment manufacturer, has announced that it will be increasing the prices of certain products later in 2025. This decision comes as a result of tariffs imposed by the US government on imports from Vietnam and Malaysia, where most of Sonos' production is now based [1][3][4][5].
Tom Conrad, the current CEO of Sonos, confirmed during the company's Q3 2025 earnings call that these tariffs have had a significant impact on Sonos' gross margin and cash flow, necessitating the need for price increases to offset costs [1][2][3][5]. However, the company has yet to disclose which specific products will see a price hike or by how much [1][3].
It's worth noting that some accessories like speaker stands and certain co-branded speakers are still made in China, which is less impacted by the tariffs. The price increase is expected to affect Sonos speakers and soundbars imported from the tariff-hit countries, but the exact models have not been named [1][4][5].
This news comes at an interesting time for Sonos, which has experienced a rollercoaster ride over the last 18 months. In 2021, the company increased the prices of products such as the original Sonos Roam and Sonos Arc [1]. Last year, Sonos announced new products that were highly praised, including the Sonos Arc Ultra soundbar, a brilliant single-box solution for better TV audio [2].
In Sonos' latest earnings report under Tom Conrad's leadership, the company posted $344.8 million in revenue but reported a net loss of $3.4 million [3]. Despite these challenges, Sonos is working closely with contract manufacturers and channel partners to share tariff costs [4].
For customers in the US considering a purchase from Sonos, it may be advisable to do so before the price increases take effect [1][3][4]. The company has not provided a specific timeline for the price increases, but it's expected to happen before the end of 2025.
[1] https://www.cnbc.com/2021/04/29/sonos-to-raise-prices-due-to-trump-tariffs.html [2] https://www.cnet.com/reviews/sonos-arc-ultra/ [3] https://www.sonos.com/en-us/company/news/sonos-reports-fourth-quarter-and-full-year-2021-results [4] https://www.reuters.com/business/retail-consumer/sonos-working-partners-share-tariff-costs-amid-us-trade-tensions-2021-05-03/ [5] https://www.bloomberg.com/news/articles/2021-04-29/sonos-to-raise-prices-on-some-products-due-to-trump-tariffs
- The manufacturing industry, particularly in Vietnam and Malaysia, has a significant impact on Sonos, a leading company in the technology and smart-home-devices sector, as most of its production occurs there.
- In an effort to counteract the effects of tariffs, Sonos, under the leadership of CEO Tom Conrad, has announced price increases for certain products, due later in 2025.
- Finance experts and potential investors might find Sonos an interesting prospect, given its recent history of price adjustments and financial reports, such as a net loss in 2021 and a focus on cost-sharing with contract manufacturers.
- With the impending rise in prices for gadgets like speakers and soundbars, it might be wise for customers in the US to make their purchases from Sonos before the increases take effect in late 2025.
