Spark Foundry, the prestigious U.S. media agency, has experienced a banner year thanks to their innovative business machinery.
Publicis Media Tops New Business Wins in 2021
In a notable achievement, Publicis Media led the industry's media groups in new business value in 2021, according to COMvergence's latest report. The company secured a high net value of new business, both in terms of won accounts and those retained and lost.
Some of Publicis Media's key new business wins in 2021 included major clients such as Coca-Cola, Nespresso, Lego, Paramount, and Spotify. This impressive lineup underscores the company's ability to attract top-tier brands.
The report also highlights the success of Publicis Media's agencies, with Zenith, Starcom, and Spark Foundry playing crucial roles in securing high-value accounts. Zenith managed over a billion dollars in media spend for Eli Lilly and Inspire Brands' Dunkin' and Arby's. Starcom was responsible for securing the $700 million McDonald's account in 2021, winning it from Omnicom.
When comparing Publicis Media's performance to other leading media groups, the company outpaced competitors like WPP, Omnicom, Dentsu, and Interpublic in terms of net new business value. This superior performance was further evidenced by Publicis’ net revenue organic growth in Q2 2025, which was 5.9%, exceeding industry expectations and stronger than many rivals.
The success of Publicis Media in 2021, as indicated by COMvergence's new business report, was marked by a high net value of new business. While direct 2021 figures are not fully detailed, the 2025 context indicates a sustained and growing lead in new business value and revenue growth relative to peers, showcasing Publicis Media’s competitive strength and transformation position.
In total, Publicis Media won a total of nearly $7 billion in new business in 2021, according to COMvergence's 2021 new business report. This impressive figure, combined with the company's strategic wins and competitive edge, positions Publicis Media as a leader in the industry.
Key Takeaways
- Publicis Media led the industry's media groups in new business value in 2021.
- The company secured a high net value of new business, both in terms of won accounts and those retained and lost.
- Publicis Media's agencies, including Zenith, Starcom, and Spark Foundry, played a key role in securing new business from major companies in 2021.
- Publicis Media outpaced competitors like WPP, Omnicom, Dentsu, and Interpublic in terms of net new business value.
- Publicis Media won a total of nearly $7 billion in new business in 2021, according to COMvergence's 2021 new business report.
Finance and business sectors have acknowledged the outstanding achievements of Publicis Media, as the company topped the industry's media groups in new business value in 2021, securing a substantial net value across won, retained, and lost accounts. The impressive raise of $6.99 billion in new business, including major clients like Coca-Cola, Nespresso, Lego, Paramount, and Spotify, further underscores the company's financial prowess and competitive edge in the industry.
