The Rising Star: Lahori Zeera Dazzles with Rs 200 Crore Funding
Spice Bazaar's Lahori Zeera Secures Rs 200 Crore Investment from Motilal Oswal, According to a Press Report
Lahori Zeera, the Punjab-based Indian beverage company, is making waves with its unique offerings and strategic growth. Known for its cumin-flavored carbonated drink "Lahori Zeera," the brand is making a name for itself among established giants in the industry.
From Local to National Stardom
Founded in 2017 by three savvy cousins, Lahori Zeera has swiftly made its mark as a key player in India's non-alcoholic beverage sector, particularly dominating North India[1][5]. The brand has broadened its portfolio to include a variety of flavors like Nimbu (lemon), Imli Banta (tamarind), Shikanji (spiced lemonade), Kaccha Aam (raw mango), and Gimboo (a regional citrus flavor)[4].
Record-Breaking Performance and Future Goals
- Blockbuster Financials: In FY24, Lahori Zeera reported a whopping revenue of Rs 312 crore, with profits leaping a staggering 300% to Rs 22.5 crore[4]. The company aims to push its revenue to an impressive Rs 500 crore in FY25[4].
- National Expansion: With eyes on a national footprint in the upcoming years, Lahori Zeera is actively scaling operations in Eastern and Western Indian markets[1][5].
- Winning Formula: Lahori Zeera's success is rooted in its strategic pricing (launched at Rs 10 per bottle), commitment to traditional flavors, and focus on value for money[1].
Funding Round and Valuation
- Series B Financials: In May 2025, Lahori Zeera secured a significant Rs 200 crore investment from Motilal Oswal[4][5]. The deal placed the company's valuation at a staggering Rs 2,800 crore—a threefold increase from its 2022 valuation of Rs 900 crore[4][5].
- Investor Details: Motilal Oswal acquired a 7.14% stake, while the founders' stake was diluted from 76.21% to 70.76%, and Verlinvest’s (a Belgian investment firm) stake decreased from 21.17% to 19.64%[4][5].
- Future Plans: The fresh capital will be channeled towards boosting production capacity and expanding Lahori Zeera's reach across India[5].
Competitive Landscape and Impact
- Market Pioneer: As one of the first movers in the value-priced, traditional-flavor beverage segment, Lahori Zeera has prompted even industry heavyweights like Coca-Cola, Parle Agro, and Bisleri to join the fray[1].
- Growth Trends: With a skyrocketing 47% revenue growth in FY24 and a target of Rs 500 crore for FY25, Lahori Zeera is proving itself to be a formidable competitor in India's beverage market[4][5].
In a Nutshell
| Aspect | Details ||-----------------------|-----------------------------------------------------|| Founded | 2017, Punjab || Founders | Three cousins || Flagship Product | Lahori Zeera (cumin-flavored carbonated drink) || FY24 Revenue | Rs 312 crore || FY24 Profit | Rs 22.5 crore || FY25 Revenue Target | Rs 500 crore || Series B Funding | Rs 200 crore (May 2025) || Post-money Valuation | Rs 2,800 crore || Key Investor | Motilal Oswal (7.14% stake) || Expansion Focus | Pan-India, Eastern & Western markets |
Lahori Zeera represents a promising homegrown solution capturing the hearts of consumers with its affordable, traditional flavor offerings and ongoing expansion strategy[1][4][5].
- Lahori Zeera, the cumin-flavored carbonated drink brand from Punjab, has secured a Rs 200 crore investment from Motilal Oswal, boosting its valuation to Rs 2,800 crore.
- In the financial year 2024 (FY24), Lahori Zeera reported a revenue of Rs 312 crore and profits of Rs 22.5 crore, a staggering 300% increase from the previous year.
- The CEO of Lahori Zeera, known for being one of the brand's founders, led the company to broaden its portfolio to include a variety of flavors, such as Nimbu, Imli Banta, Shikanji, Kaccha Aam, and Gimboo.
- The fresh capital from the Series B funding round will be used to boost Lahori Zeera's production capacity and expand its reach across India, with a focus on Eastern and Western markets.
- Lahori Zeera's success in the non-alcoholic beverage sector has prompted industry giants like Coca-Cola, Parle Agro, and Bisleri to enter the value-priced, traditional-flavor beverage segment as well.
