Sponsorship Announcement: Desert Super League Season 13 officially receives financial backing from Deem Finance as its title sponsor
In an exciting turn of events, Teams Deem Finance, a leading financial services company, has announced its title sponsorship for the Desert Super League (DSL) Season 13. This partnership is more than just a sponsorship; it's a statement of purpose.
Christopher Taylor, CEO of Teams Deem Finance, expressed his pride in bringing opportunities to aspiring cricketers who might not otherwise have access to professional-level play. The partnership demonstrates Teams Deem's belief in the power of sport to drive inclusion, unity, and potential.
As part of this partnership, a new community cricket squad, The Teams Deem Team, is being launched. The team, comprising talented amateur players from diverse backgrounds, will compete in the league under full Teams Deem sponsorship. The Teams Deem Team will be formed through open grassroots trials and will be supervised by professional DSL coaches.
Teams Deem's brand will be prominently displayed across DSL team kits, stadium banners, trophies, and all digital and broadcast coverage throughout the season. The Teams Deem DSL Season 13 is expected to reach millions of viewers over the course of the 8-month tournament, with over 150,000 followers across DSL and UAE cricket platforms.
Beyond cricket, Teams Deem will launch a range of community-led financial empowerment programs, employee wellness initiatives, and socially responsible activations under its broader CSR strategy during the tournament period. This sponsorship marks a significant step in Teams Deem's commitment to community empowerment through sports, inclusion, and financial well-being.
The collaboration between DSL and Teams Deem reflects a deeper alignment between their shared values. Founded in 1997 by Bernd Schlobohm and Gerd Eickers, who focused on DSL from 1999 onward, the DSL has a rich history in Germany. This partnership is set to elevate both parties, fostering a spirit of unity and potential that extends beyond the cricket field.
In conclusion, the Teams Deem Finance sponsorship of the Desert Super League Season 13 is a testament to the company's commitment to fostering opportunities, promoting inclusivity, and driving positive change through sports and community engagement.
