Sports Company Horizon Buys Entertainment Marketing Agency Strategic in Expansion Deal
Chattin' 'bout Horizon Sports & Experiences (HS&E): Acquiring more than just points
Complex moves are a'happening in the world of sports marketing, y'all! Horizon Sports & Experiences (HS&E), the cool and hip sports, experiential marketing, and media division under Horizon Media, has done it again. They've got their hands on sports, lifestyle, and entertainment marketing agency Strategic! The financials of this latest deal remain under wraps, but it's clear that HS&E is stepping up their game.
This isn't HS&E's first rodeo, no siree! Back in May 2023, they already snatched full-service sports marketing agency Blake Sports Group. Creating a buzz in the fall of '22, HS&E was founded by co-CEOs David Levy and Chris Weil. They've gotten their hands dirty with projects, like Pickleball Slam and the Shark Beauty Women's Champions Classic. Chalk up some big names on their client list, too: Cognizant, M&T Bank, the National Basketball Association, Paramount+, PayPal, Proximo Spirits, Top Rank Boxing, Unrivaled, and Verizon.
Now, Peter Stern—the president who started Strategic in 1997—will be hoppin' aboard HS&E as the Chief Growth Officer. Exciting times are on the horizon for HS&E as they work to expand their services, and there's no telling who'll join 'em next!
Sit tight and keep your eyes open as HS&E continues to shake up the world of sports and marketing. Who knows what they'll snag next?
Intriguing Insights
Having roots in Horizon Media's Scout Sports and Entertainment division, HS&E is well-equipped to offer a more holistic approach to sports and experiential marketing for their clients. Operating under Horizon Media, a colossal player in the media and advertising world, HS&E can capitalize on their parent company's extensive resources and expertise to develop engaging campaigns for a diverse set of clients. While information about specific executives is limited, the leadership of Horizon Media plays a significant role, such as Bill Koenigsberg, the founder, president, and CEO.
- The strategic acquisition of Strategic by Horizon Sports & Experiences (HS&E) signifies a significant step in their growth trajectory, as they look to broaden their services and tap into new areas of sports, lifestyle, and entertainment marketing.
- With Peter Stern, the founding president of Strategic, joining HS&E as the Chief Growth Officer, the horizon for the sports and experiential marketing division looks promising, as they aim to expand their services and potentially target new clients.
- Finance plays a crucial role in HS&E's business strategy, as evidenced by their recent deal to acquire Strategic, which remains undisclosed in terms of financials but showcases their commitment to growing their presence in the sports marketing industry.
- In the realm of sports and marketing, Horizon Sports & Experiences (HS&E) is not just about scoring points—they're after larger growth opportunities, as they continue to make bold moves to challenge the status quo and redefine the landscape.
