Stand Out on LinkedIn in 2025 through Embracing Unconventionality
Rewritten Article:
Hey there! Let's talk about shaking things up on LinkedIn - that boring, professional platform where everyone seems to be playing it safe.
You know who's bucking the trend? Jillian Richardson, a renowned ghostwriter for founders and executives, named one of LinkedIn's top ghostwriters back in 2017. She recently caused a stir when she posted a call-to-action, encouraging people to be more unusual, and it went viral with over 3,600 likes and 1,000 comments.
A few days later, Alec Kremins, head of partnerships at Beehiiv, decided to join the fun, inviting all the "weirdos" on LinkedIn to showcase their unique sides. His post sparked hundreds of replies. "LinkedIn doesn't have to be about corporate-speak and bland personalities," Kremins said. Inspired by their shared vision, Richardson and Kremins went on to launch a newsletter teaching people how to be weird online.
Here's why being your authentic, out-of-the-box self could make you shine on this platform.
Embrace what makes you different
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Being unique is your best asset. As Richardson puts it, "I beg you: Be more unusual on LinkedIn. 10 times weirder. 100 times weirder if you've had a good breakfast."
Don't hide the parts of you that make you stand out. If you're passionate about powerlifting, share how it teaches you lessons about business. If you're obsessed with an obscure hobby, draw parallels between that and your work. Your quirks are what make you memorable, and they'll help you leave a lasting impression on others.
Take a stand
Playing it safe won't make you stand out. In Richardson's words, thought leadership excels when founders "experiment with their opinions in public." Do you have strong feelings about something in your industry? Share them boldly. You'll attract the right people and repel those who wouldn't be a good fit anyway.
The most successful LinkedIn users aren't trying to please everyone. They define their territory and own it completely. Don't be afraid to speak up and provoke conversation, even if it might make some people uncomfortable. Your ideas could deeply resonate with your ideal clients.
Experiment with formats
Break the mold with how you communicate. "One guy's top-performing post was a poem," Richardson shares. Swap the usual five-paragraph update for an engaging story, dialogue, or even illustrations. The way you present your ideas is just as important as the ideas themselves.
A quirky tale or an offbeat poll you publish on LinkedIn could earn you more engagement than your run-of-the-mill advice posts. Prepare for messages from people who'll tell you they'll never forget you. Different formats are sure to catch people's attention. Give it a try this week!
Show your true colors
The most successful LinkedIn users aren't afraid to be real. Richardson points out a surprising benefit: "The more off-the-wall you become, the clearer it is that AI wasn't involved. All that eccentricity came straight from your brain."
Real humans are complex creatures with ups and downs, a sense of humor, and personal stories. Share those parts of yourself. The posts where I've admitted mistakes or shared uncertainties have always struck a chord more deeply than success stories.
Stand out, don't blend in
Your uniqueness is your competitive advantage, and your ideal clients are searching for someone authentic. Take a chance today. Share something that feels a little uncomfortable but truly reflects who you are. Your weirdness might just be your winning edge. Be more you!
- Jillian Richardson, a top ghostwriter and LinkedIn sensation, advocates for more unusual content on the platform, urging people to be 10 times weirder by 2025 to stand out.
- In an attempt to break the monotony, Alec Kremins, head of partnerships at Beehiiv, called out to all the "weirdos" on LinkedIn to showcase their unique sides, thereby popularizing a more unconventional approach to personal branding on social media.
- As the founders of 2025's unconventional newsletter, Richardson and Kremins encourage individuals to embrace individuality, experiment with unique formats, take bold stands, and showcase their qualifications in an unusual way to promote their personal brand on LinkedIn.
