Stellantis elevates two executives to head its North American business operations
Stellantis Announces Executive Changes in North America
Stellantis, the automotive giant behind brands like Jeep, Dodge, and Ram, has announced two significant leadership changes in its North American market. Effective immediately, Bob Broderdorf takes over as the new head of Jeep North America, while Bill Peffer steps into a new leadership role for North America network development, starting October 1.
In his new role, Broderdorf oversees strategy, sales, and marketing for Jeep in the U.S., Canada, and Mexico. His diverse experiences in field sales, brand management, marketing strategy, and product development will be critical as the Jeep brand launches its electrified portfolio over the next several years. Broderdorf previously served as head of Dodge sales operations.
Meanwhile, Bill Peffer is replacing Phil Langley, who is retiring after serving in his role since August 2019. Peffer's new role involves improving Stellantis' dealer network to boost sales across its brands. His exceptional combination of retail automotive experience and leadership roles at both domestic and import OEMs will help Stellantis raise the bar as they work together with their dealer network.
Carlos Zarlenga, Stellantis' CEO, stated that these moves aim to optimize operations in the market. Zarlenga started in his role in February, and since then, the company has named new CEOs for Jeep, Dodge, and Ram, and a new marketing lead.
Phil Langley will stay on until the end of the year to aid in the transition. The name of the new CEO of Jeep in Asia is not explicitly stated in the provided search results, but Bob Broderdorf has taken over as Head of Jeep North America while Antonio Filosa is Stellantis CEO overseeing broader Jeep brand matters.
The press release did not provide details about the reasons for these executive changes. It was not mentioned in the press release if there are any other changes in the leadership of Stellantis' brands. Stellantis' latest appointments add to its growing list of leadership changes amid sales challenges in North America.
These changes are part of a series of executive changes in the North American market, according to a Tuesday press release. The press release did not specify the previous role of Bill Peffer.
As Stellantis continues to navigate the evolving automotive landscape, these leadership changes mark a strategic shift towards optimizing operations and boosting sales across its brands in North America.
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