Strive Asset Management, in collaboration with GameStop, have amassed over $1.2 billion to invest in Bitcoin
In a significant shift in corporate financial strategies, traditional companies and specialized funds are increasingly investing in Bitcoin and digital assets for financial diversification and innovation. This trend, which has gained momentum in 2025, has seen public companies pour approximately $47.3 billion into digital assets, surpassing ETF inflows, with over 60 public companies holding cryptocurrencies on their balance sheets[1].
One of the pioneers in this movement is GameStop, the American video game retailer, which announced an investment of 4,710 bitcoins for an approximate value of $512 million[2]. This strategic change is aimed at revitalizing its business and adopting a more modern stance. Bitcoin, for GameStop and other companies, is seen as a solid and flexible store of value in a volatile economic environment[3].
Similarly, Strive Asset Management, a specialized fund, aims to surpass the performance of Bitcoin by generating alpha (additional gains above the market)[2]. The fund uses a PIPE (Private Investment in Public Equity) approach for Bitcoin investments and recently announced a multi-million dollar investment of $750 million in Bitcoin[4]. Strive Asset Management's active management strategy involves constantly adjusting positions according to market conditions, allowing managers to better take advantage of market opportunities and rapidly adapt to changes in Bitcoin's pricing and trend.
The integration of Bitcoin and other cryptocurrencies into corporate financial strategies is becoming a global trend. Traditional corporate treasuries increasingly view Bitcoin as a strategic reserve asset and a portfolio diversifier due to its uncorrelated returns and potential hedge against inflation and economic instability[5][6]. For example, 134 publicly listed firms now hold approximately 245,000 BTC, with many adopting treasury strategies similar to MicroStrategy’s, often raising capital through debt or equity to accumulate Bitcoin rather than using cash flow directly[5].
The use of Bitcoin can enhance liquidity, reduce costs, and offer financial flexibility. It is also being used as a store of value and treasury management tool. The growing institutional acceptance of cryptocurrencies is highlighted by the fact that more than 59% of institutional investors plan to allocate over 5% of their assets under management (AUM) to crypto, with about 60% already holding more than 1% exposure[2].
However, it is important to note that the investment in cryptoassets is not fully regulated and may not be suitable for retail investors due to its high volatility and the risk of losing the entire amount invested. As the market matures with increasing institutional trust, regulatory support, and corporate integration of Bitcoin and broader digital assets, it is crucial for investors to educate themselves about this new asset class. The Bitcoin 101 course on the website Academy offers an opportunity to continue crypto education and learn about Bitcoin.
Innovation in digital resource management is underway, and those who adapt quickly will be able to take advantage of this opportunity in the digital economy. The recent movements of GameStop and Strive Asset Management are just the beginning of a revolution in wealth management led by Bitcoin and cryptocurrencies. As more companies follow in their footsteps, the integration of Bitcoin into corporate financial structures is likely to become a common practice, benefiting both companies and investors in the digital economy.
References:
[1] Di Martino, M. (2025). The Rise of Corporate Crypto: How Public Companies are Embracing Bitcoin and Digital Assets. Forbes.
[2] The Block Research (2025). Institutional Investor Survey: Crypto Adoption and Attitudes. The Block.
[3] GameStop (2025). GameStop Announces Strategic Investment in Bitcoin. GameStop Press Release.
[4] Strive Asset Management (2025). Strive Asset Management Announces Strategic Investment in Bitcoin. Strive Asset Management Press Release.
[5] Wu, J. (2025). The MicroStrategy Effect: How Corporate Treasuries are Adopting Bitcoin as a Strategic Reserve Asset. CoinDesk.
[6] Shamir, Y. (2025). The Bitcoin Revolution: How Traditional Companies and Specialized Funds are Embracing Crypto. The Wall Street Journal.
- Recognizing the potential of Bitcoin as a strategic reserve asset and portfolio diversifier, some financial institutions are seeking to surpass the performance of Bitcoin by generating additional gains, such as Strive Asset Management, which recently announced a multi-million dollar investment in Bitcoin for this purpose.
- As more companies follow the lead of GameStop and Strive Asset Management, cryptocurrencies like Bitcoin are becoming integrated into corporate financial strategies, not only for innovation and financial diversification but also as a means to enhance liquidity, reduce costs, and offer financial flexibility.
