Stylein Set to Conquer Germany with Autumn/Winter 2026 Launch
Stylein, the renowned Scandinavian fashion brand, is poised to make a significant impact in Germany. After a successful trial, it's expanding into the country, commencing with stores owned by the KaDeWe Group. The launch will coincide with the autumn/winter 2026 collection, with Breuninger following suit in 2026.
Founder Elin Alemdar is thrilled about entering the German market, lauding its vast potential. Alemdar attributes Stylein's international success to its preparedness, global appeal, high-quality materials, and affordable pricing. The brand has historically been strong in the Nordic countries, contributing to around 80 percent of its wholesale turnover. Over the past six months, Stylein has witnessed a significant 65 percent increase in wholesale turnover and more than doubled its international customer base. The order period for the spring/summer 2026 season has further fueled this growth. The initial trial phase at Oberpollinger in Munich has already yielded positive results, paving the way for the brand's expansion into Berlin's KaDeWe and Hamburg's Alsterhaus. Breuninger will follow, with the first pieces expected in its Stuttgart flagship next spring.
Stylein's expansion into Germany is set to begin this autumn, bringing its unique blend of style and affordability to German consumers. With a successful trial and positive results, the brand is primed for growth in the German market.
