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Brockhaus might not be synonymous with encyclopedias anymore, but the name carries a legacy of knowledge and innovation. Caspar Brockhaus, CEO of the family business, sees no familial connection beyond the shared name. His company, founded in 1864, has been churning out steel instead of knowledge-filled tomes.
The 39-year-old, an alumnus of Harvard Business School, took charge during the depths of the 2009 financial crisis. Brockhaus believes the German industry's prosperity under Angela Merkel glossed over numerous problems, particularly the gargantuan success in China.
Brockhaus' industrial group is currently investing in a hydrogen electrolysis plant, with a funding of 2.2 million euros. Surprisingly, he declined state support worth 65,000 euros, deeming the hassle not worth it. Since 2019, his company has offset its entire CO2 emissions - but he's skeptical about the proposed CO2 pricing, fearing its impact on the company's competitiveness.
If giants like ThyssenKrupp, Volkswagen, Bosch, ZF, Schaeffler, and BASF are grappling with issues, it's not a sign of mismanagement, according to Brockhaus. "Who thinks Germany can single-handedly save the world's climate is dreaming," he states candidly.
Despite the challenges, Brockhaus remains optimistic. He advocates for a 'kick in the pants' for Germany, urging refocus on the economy and industry. His company, with operations in Germany and Poland, is a testament to the harmony of traditional industry and innovation.
"Steel is the backbone of the world's industry," stresses Brockhaus, sharing his vision for his company's future in the 'So techt Deutschland' podcast episode.
Brockhaus mentions the gargantuan success of German industries, particularly in China, but believes Angela Merkel's prosperity glossed over numerous problems. His industrial group, based in Germany and Poland, is currently investing in a hydrogen electrolysis plant, showing a commitment to innovation despite declining state support.
