Top Picks for Monetizing Mobile Apps: Competitors to Google AdMob
In the ever-evolving world of mobile app monetization, AdMob continues to hold a prominent position. However, several alternatives have emerged, each offering unique features and global reach, catering to various app audiences and monetization strategies.
One such contender is Start.io, a simple and smart app monetization solution that supports multiple platforms like Android, iOS, Unity, Marmalade, Cordova, and more. Start.io's analytics and reporting are comprehensive, providing publishers with a free consumer insight and audience hub for statistical information and data-backed decisions. The platform comes with a user-friendly dashboard, offering daily, weekly, and monthly reports for easy analysis and management.
Start.io helps publishers strike a balance between revenue and user experience by offering highly contextual ads to audiences, increasing the chances of converting customers and generating revenue through in-app advertising. The platform also allows publishers to choose across multiple formats like rich media, video, and native ads.
Another notable alternative is AppLovin, known for its high eCPMs (effective cost per mille) and strong performance, particularly in gaming apps. AppLovin offers a variety of marketing tools to enhance revenue, making it a popular choice among developers.
PropellerAds is another solid choice, praised for its large volume of ads and ease of use. It caters to a wide range of app developers, offering a simple and straightforward approach to monetization.
InMobi, a global ad network, is gaining traction in emerging markets, broadening its appeal beyond traditional regions. InMobi offers access to over 200 DSPs (Demand Side Platform) and over 5,000 programmatic buyers from around the globe. The platform also champions audience targeting and segmentation, allowing publishers to set the target audience based on multiple variables.
InMobi has an impressive list of advertisers and serves high-quality ads of all formats, including interstitials, banners, carousels, rewarded videos, and native content ads. The platform also offers UnifID, a dedicated identity management solution for developers, that helps them overcome the restrictions on mobile advertising identifiers.
Leadbolt, an Australia-based mobile advertising platform, is especially suitable for indie developers. Leadbolt matches publishers with premium advertisers and enables monetization with cryptocurrency and blockchain-powered programmatic ads. The platform offers multiple options when it comes to ad formats and monetization models and comes equipped with features like detailed analytics, dynamic ad insertion, and more.
Lastly, Epom Apps, an AI-powered mobile app monetization tool, automates the process of monetization and helps publishers get access to high demands and attractive rates. Epom Apps delivers data in real-time, allowing publishers to optimize their campaigns proactively. The platform programmatically matches users' profiles with the highest-priced and most relevant ads, ensuring high returns.
These alternatives provide varied features and global reach, allowing developers to choose a network that best fits their app’s audience and monetization strategy. While AdMob remains a leading platform, these competitors are notable for their specialized strengths and market presence in 2025.
- For those considering converting their website to an app, a no-code app builder like Bubble or Adalo could be beneficial, as they allow users without coding skills to design and launch apps related to finance, lifestyle, technology, sports, and more.
- In the expanding sphere of no-code app development, publishers might find platforms like OutSystems, Mendix, or AppGini valuable, offering features to create apps for specific industries, such as finance, sports, or lifestyle, without requiring extensive programming knowledge.
- Combining the power of mobile app monetization and the versatility of app building, companies like Tapcart and Shopify Plus provide solutions to convert eCommerce websites into mobile apps, catering to merchants offering products in various niches like finance, sports, lifestyle, and technology.
