"Tourism Champions Peaceful Unity: United Nations Ministers Gather Support for Investment in Tourism at ITB Berlin"
The United Nations World Tourism Organization (UNWTO) is focusing on fostering peace and sustainable growth at ITB Berlin 2025, a leading travel trade show. The high-level ministerial discussion, "Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future," is at the heart of these efforts.
The discussion aims to integrate investment enhancement and peace assurance as foundational elements to harness economic growth and shape a constructive global future. Key points include encouraging policies for innovative and green industries, aligning economic growth strategies with peacebuilding efforts, and emphasizing international cooperation and diplomatic relations.
Discussions also revolve around mechanisms to facilitate investments driving industrial transformation and infrastructure development. The event typically brings together ministers and stakeholders to deliberate on aligning economic growth ambitions with peace, sustainability, and technological progress to shape resilient futures in tourism and related sectors.
The UNWTO Secretary-General, Zurab Pololikashvili, opened ITB Berlin 2025, reaffirming the agency's founding vision of tourism for peace and security. The UNWTO is celebrating its 50th year, and this event is a testament to its commitment to shaping the future of the tourism sector.
Albania, the host country for ITB Berlin 2025, has been a standout performer in the European tourism sector. In 2024, Albania hosted the UNWTO Regional Commission for Europe and was the top-performing country in Europe in terms of increase in arrivals since before the pandemic. The country is also a leading destination in tourism investments, as highlighted in the newly-updated UNWTO Investment Guidelines for Albania.
During ITB Berlin 2025, the UNWTO leadership held high-level meetings with several Member States, including Armenia, Cambodia, Croatia, Indonesia, Poland, Montenegro, and Venezuela, to discuss strategic ways to boost investment and promote peace for sustainable growth.
As the UNWTO looks ahead to a more resilient and inclusive tourism sector, the focus on peace and sustainable growth at ITB Berlin 2025 is a significant step towards achieving their vision.
- The UNWTO's focus at ITB Berlin 2025 includes integrating investment enhancement and peace assurance for economic growth sustainability.
- Discussions are helmed around facilitating investments that drive industrial transformation and infrastructure development, aligning them with peacebuilding efforts.
- The event emphasizes international cooperation, diplomatic relations, and policies for innovative and green industries for sustainable tourism growth.
- Albania, the host of ITB Berlin 2025, is a leading destination and top performer in the European tourism sector, garnering investments as highlighted in the updated UNWTO Investment Guidelines for Albania.
- During the event, high-level meetings were held with several Member States to discuss strategies for boosting investment and promoting peace to assure sustainable growth.
- As the UNWTO moves towards a more resilient and inclusive tourism sector, the peace and sustainability focus at ITB Berlin 2025 is a crucial step towards actualizing their long-term vision.
