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Toyota Amuses with Ad Embracing its Significance in New Zealand Culture

Saatchi & Saatchi New Zealand's amusing advertising campaign showcases the 2021 Hilux model. Humorous impact achieved.

Toyota joyfully honors its influence on New Zealand's cultural identity through a fresh...
Toyota joyfully honors its influence on New Zealand's cultural identity through a fresh advertisement campaign.

Toyota Amuses with Ad Embracing its Significance in New Zealand Culture

In an exciting turn of events, Toyota New Zealand has launched a captivating campaign to showcase its new 2021 Hilux model. The campaign, executed entirely within the beautiful landscapes of New Zealand, brings together a diverse group of Kiwis and their beloved vehicles.

At the heart of the campaign is a hero film that captures the essence of camaraderie and shared adventures. The film features a series of conversations, playfully shouted through open windows, between participants as they pull over to meet each other. The conversations, filled with nonsequiturs, add a delightful twist to the narrative.

The star of the hero film is none other than New Zealand musician Dave Dobbyn, who takes on the main role. Alongside Dobbyn, other participants in the campaign demonstrate the attributes and features of the Toyota Hilux model in various scenes.

One particularly memorable moment involves a boat owner taking her vessel out for a drive alongside a Toyota Hilux. This unique display highlights the versatility and adaptability of the Hilux model.

The campaign is designed to emphasise the bond between car owners, their vehicles, and their friends. It aims to resonate with New Zealanders, who are known for their adventurous spirit and love for the outdoors.

In a striking scene, adventurous Kiwis arrive in their trucks, creating a long row in the campaign's hero film. This visual spectacle underscores the popularity of the Hilux model among New Zealanders.

The campaign is a testament to Toyota New Zealand's commitment to celebrating the spirit of New Zealand and its people. By bringing together Kiwis and their vehicles in a fun and engaging way, the campaign is sure to leave a lasting impression.

So, gear up for an exhilarating ride as Toyota New Zealand takes you on a journey through the heart of New Zealand, showcasing the new 2021 Hilux model in a campaign that is as adventurous as the vehicle itself.

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