Tush Push trademark now in the possession of Eagles band member's hand
Down and Dirty with the Top Dog of Tush Push:
Philadelphia Eagles fans worldwide are buzzing about the NFL's recent legalization of the "tush push" play, but for Deanna Slamans, a Hershey-based entrepreneur, the news carries a peculiar thrill. That's because Slamans, a self-proclaimed Eagles devotee, already owns the trademark for the elusive catchphrase, having filed her application back in November 2023 [3].
Slamans, a serial e-commerce entrepreneur, is putting her trademark into action. Her trademarked domain, TushPush.com, displays a collection of themed merchandise, including T-shirts, onesies, Christmas ornaments, and other paraphernalia. As the U.S. Patent and Trademark Office (USPTO) has issued a suspension notice on the Philadelphia Eagles’ application due to Slamans' earlier filing, she holds a strategic advantage [2].
The Eagles have yet to officially oppose Slamans' trademark bid, leaving her with six months to either show proof of commercial use or extend the deadline [3]. Slamans reveals she tried reaching out to the Eagles during the process, but they never responded [2].
Earlier this month, Slamans also filed a formal opposition to a separate “Tush Push” trademark application submitted by PlayMonster Group, a Wisconsin-based toy company, fearing potential competition [3].
Initially, Slamans had planned to design T-shirts featuring the phrase "Brotherly Shove," but she abandoned the idea when she realized the Eagles already owned the trademark for it [2].
Enter Deanna and Andy Slamans, the powerhouse duo who made $75 million in sales on Amazon and Shopify since 2015 [4]and gained fame after Andy's comedic video "reclaiming the armrest" on an airplane paid $20,000 in royalties [2]. Deanna, in her endeavors, runs an "earth-conscious" diaper brand called Naturally Nature, her main business venture these days.
Slamans and her husband previously served as houseparents at the Milton Hershey School, a prestigious private school funded by a multibillion-dollar endowment [1]. However, they encountered some controversy when a former student filed a lawsuit alleging theysubjected him to so-called gay conversion therapy efforts after discovering gay pornography [1]. The school denied the claims, and the lawsuit was dismissed on summary judgment [1]. Slamans maintains her departure from the school in 2017 was neither due to being asked to leave nor related to any litigation [1].
Capitalizing on the recent surge of attention surrounding the "tush push," the Philadelphia Eagles have launched a new "Push On" T-shirt priced at $34.99 [2]. By comparison, Slamans' "tush push" T-shirts currently retail for $25, while her branded boxer briefs sell for $35 [2].
Although she sees the trademark as a source of amusement, Slamans emphasizes her intentions are not to create any confusion or confusion regarding the NFL's endorsement [2]. Meanwhile, her main focus remains her diaper brand, which she expects to generate $1 million in revenue this year [2].
## Related Story
The Shocking Story Behind the "Tush Push" and the Philadelphia Eagles
[1][2][3][4][5]
- People worldwide, including Deanna Slamans, a Hershey-based entrepreneur and Philadelphia Eagles fan, are excited about the NFL's recent legalization of the "tush push" play, as Slamans already owns the trademark for the phrase.
- In light of the Philadelphia Eagles' application suspension due to Slamans' earlier filing, she is using her trademark to sell themed merchandise, such as T-shirts and boxer briefs, on TushPush.com.
- Deanna Slamans, a serial e-commerce entrepreneur, and her husband Andy, known for their success in finance and commerce, are now focused on their "earth-conscious" diaper brand, Naturally Nature, also engaging in sports merchandise related to the "tush push."
