Unveiling the Journey of a Thriving Tech Enterprise: 90% of My Workforce Lack Coding Skills
In the dynamic world of tech startups, HOLYWATER, a platform for e-books and video, is making waves with its innovative approach to business. The team at HOLYWATER is focused on a go-to-market strategy, marketing execution, and product iteration, all based on real user feedback.
One of the key factors contributing to HOLYWATER's success is the AI-powered solution developed by one of their developers. This innovative tool has increased the marketing team's productivity by an impressive 30%.
When it comes to growing a tech product, understanding business environments, market dynamics, and staying ahead of trends is crucial. HOLYWATER's team, comprising product managers, operations managers, and creative specialists, embodies these qualities.
Creative work at HOLYWATER requires human intuition, cultural understanding, and trend awareness that can't and shouldn't be automated. However, the team also understands the value of technology and has automated many processes, including communication, production, and marketing, using AI tools.
Advertising localization at HOLYWATER has seen a significant reduction, from five days to just 1.5 hours, thanks to AI tools. The team also uses AI agents and LLM models to generate 2-3 times more creative content without involving the creative teams at the initial stages.
HOLYWATER prioritizes hiring people who embrace AI rather than fear it. During the interview process, candidates' attitudes towards AI tools and their experience solving problems with artificial intelligence are assessed.
The team at HOLYWATER, while not predominantly technical, has seen success without a large team of engineers. This underscores the importance of remembering that technology is just the beginning, not the end goal, in the world of tech startups.
Non-technical teams play a crucial role in the success of a tech startup. They provide leadership, operational support, and market-oriented functions that complement technical work, enabling the startup to scale efficiently and innovate.
At HOLYWATER, non-technical team members manage nearshore or outsourced development teams, provide strategic business leadership and operations, handle marketing, community management, and influencer relations, and encourage technical learning and mindset growth.
Anatolii Kasianov, Co-Founder & Co-CEO at HOLYWATER, is a testament to the startup's innovative spirit. The future, according to HOLYWATER, belongs to companies that can enhance human creativity with AI capabilities.
[1] Source: [Link to the original source, if available] [2] Source: [Link to the original source, if available] [3] Source: [Link to the original source, if available] [4] Source: [Link to the original source, if available] [5] Source: [Link to the original source, if available]
Read also:
- Condor Reveals Q2 Results for 2025 and Secures a $5 Million Bridge Loan
- More than half of British homes adhere to insulation standards established during the 1970s.
- While Éowyn's storm caused a massive €301 million in damages, fossil fuels maintain their position as the leading power source.
- Transition in Energy: Merz Administration Plans Enactment of Heating Revolution from 2026
