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UrbanStems appoints a new CEO

Floral company appoints Ana Mollinedo Mims as new CEO, replacing Seth Goldman who has been in the role since 2018.

UrbanStems Taps Ana Mollinedo Mims as Its New CEO: An Exciting New Chapter Ahead!

UrbanStems appoints a new CEO

Hop on this updated lowdown on the recent shake-up at UrbanStems, as they welcome aboard their new boss, Ana Mollinedo Mims.

The Arrival Of The New Sheriff In Town

Following a Tuesday press release, it's clear that Mims will be no stranger to the boardroom, taking on the role of CEO, and bagging a spot on the company's board of directors. She's replacing Seth Goldman, who had filled the CEO position back in 2018, after serving as COO.

With an impressive career spanning across four continents, Mims brings executive-level experience from companies like Cemex and Starwood Hotels & Resorts Worldwide to the table. The Cuban-born Mollinedo Mims is expected to strengthen UrbanStems' relationships with their Latin American suppliers, known as a "global hub for flower cultivation."

The Mission Ahead: Shaping The Future of UrbanStems

Tasked with shaping the future of UrbanStems, Mims will be leading the charge on the strategic vision, customer experience, and market presence expansion. As visionaries do, she's keen to collaborate with the company's talented team and partners to keep innovating and cement UrbanStems' position as the go-to brand in the floral gifting space.

Progress and Milestones: The Path To Success

Joining the company over two years after UrbanStems raised a whopping $20 million in a Series C funding round, Mims has some impressive milestones to build upon. The funding round, led by SWaN & Legend Venture Partners and DFE Capital Management, was aimed at fueling UrbanStems' growth and expansion plans – elements where Mims' leadership could prove crucial.

According to David Strasser, partner at SWaN & Legend, it's time to say farewell to Goldman with heartfelt gratitude for his exceptional leadership over the past five years. Strasser believes Mims' extensive experience in igniting growth and transforming brands is a perfect fit for UrbanStems' ambitious goals.

Same Great Service, More Accessible Than Ever

In addition to nationwide next-day shipping, UrbanStems offers same-day, on-demand delivery in key cities like New York City, Washington D.C., and Los Angeles. This convenient and flexible service model is sure to rocket the brand to new heights under Mims' command.

Who knows what the future holds for UrbanStems, but it's clear that Mims is eager to shake things up and take the company to new heights. We can't wait to see what's in store – watch this space!

  1. As the new CEO of UrbanStems, Ana Mollinedo Mims will leverage her executive-level experience from global companies like Cemex and Starwood Hotels & Resorts Worldwide to differentiate UrbanStems in the floral gifting space.
  2. Mims is anticipated to build upon UrbanStems' recent $20 million Series C funding, led by SWaN & Legend Venture Partners and DFE Capital Management, to fuel the company's growth and expansion plans.
  3. UrbranStems is keen to collaborate with Mims' proven entrepreneurship and leadership skills to expand their strategic vision, customer experience, and market presence.
  4. With her impressive career across four continents and deep understanding of business, labor, and finance, Mims is poised to lead UrbanStems as a successful executive, integrating her expertise in various sectors into the company.
  5. Mims' extensive experience in igniting growth and transforming brands, such as at Cemex and Starwood Hotels & Resorts Worldwide, makes her an ideal candidate to take UrbanStems to new levels of success.
  6. As a visionary, Mims aims to collaborate with UrbanStems' talented team and partners to continuously innovate and solidify UrbanStems' position as a leading player in the floral business, offering accessible, convenient, and high-quality services.
Floral company appoints Ana Mollinedo Mims as new CEO, replacing Seth Goldman who held the role since 2018.

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