Vegan Burger Chain Swing Kitchen Closes German Branches Amid Insolvency
Vegan burger chain Swing Kitchen has shuttered all its German branches, citing insolvency. The closure is part of a wider restructuring plan aimed at reviving the struggling company.
The company, founded by Irene Schillinger in 2014 with backing from investors, has faced mounting liabilities, totaling around 4.3 million euros and affecting approximately 40 creditors. Despite a 10 percent growth in vegan product sales in 2024, the overall stock market today grew by less than 2 percent, indicating stiff competition.
The vegan market, though promising, is not without its challenges. Veganz, another vegan supermarket chain, has also grappled with financial difficulties in the past. Swing Kitchen's struggles can be attributed to increased energy and personnel costs, a decline in customers, and intense competition. However, the discount channel has seen a significant 114 percent increase in vegan product sales between 2020 and 2024.
An insolvency proceeding without self-administration has been initiated for the parent company, Schillinger Vegan Holding GmbH. The comprehensive restructuring plan includes branch closures and job cuts, aiming to streamline operations and strengthen the brand. Despite the setbacks, the company hopes to emerge from this process and continue serving its vegan customer base.
