Women's Sports Spark Record Engagement, Sponsors See Boost
The Women's Rugby World Cup and UEFA Women's Euro 2025 have sparked unprecedented interest and engagement, with record-breaking viewership and online interactions. Sponsors have also seen significant boosts in their online presence.
The Women's Rugby World Cup has witnessed a remarkable surge in ticket sales, with over three times as many sold compared to the previous tournament in New Zealand. This enthusiasm has translated into online engagement, which has grown by 40 per cent since the start of the tournament. The BBC reported a record-breaking audience of 3.3 million viewers for the England vs France semi-final, the largest ever for a women's rugby union match in the UK.
The UEFA Women's Euro 2025 also generated a staggering 15 million interactions, marking a more than 50 per cent increase from three weeks prior. Sponsors Mitsubishi Electric, Emirates, and Mastercard have all seen significant uplifts in online engagement due to their partnerships with the tournament. Mitsubishi Electric experienced a 60 per cent rise, Emirates 50 per cent, and Mastercard 45 per cent.
The Women's Rugby World Cup has reached 10 million interactions, a phenomenal 2,000 per cent increase from the Women's Six Nations which attracted 456,000 interactions. These figures reflect the growing popularity and interest in women's sports, with sponsors and broadcasters reaping the benefits.
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