Wrangler teams up with Staud for a fall-inspired partnership collection
Wrangler and Staud Collaborate for Fall 2025 Collection
In a move to revitalise its brand, Wrangler has partnered with Los Angeles-based fashion label Staud for a nine-piece fall collection. This is the third collaboration between the two brands, marking a significant step in Wrangler's transformation journey.
The new collection, inspired by Staud's Fall 2024 collection, offers a fresh take on denim fashion. It includes seasonal shades of green, brown, and cream, in addition to traditional indigo hues. New for fall is a reversible cotton sherpa-lined version of the Biggest Jean Jacket, and three new denim jean cuts.
Wrangler's Direct-to-Consumer (DTC) revenue grew by 10% in Q2, while U.S. revenue for the Wrangler brand remained flat. However, the Wrangler brand reported a 1% increase in revenue, with the growth primarily driven by the Wrangler brand itself.
The collaboration between Wrangler and Staud will see styling events hosted at five Nordstrom locations, offering customers fashion advice and interactive fashion experiences. The pieces from the collection are available online through Staud and Wrangler, and in Staud stores and select Nordstrom locations.
Wrangler has launched a new advertising campaign titled "Good Mornings Make for Better Days". The campaign, which is the brand's first global ad push since 2021, runs on streaming video, social media, audio, and TV platforms.
It's noteworthy to mention that Diesel and Lee have also collaborated on a recycled denim capsule, as recommended for further reading. For those interested in the management changes at Kontoor, the company that owns Wrangler, reading "Kontoor names COO amid transformation initiative" is suggested.
However, the search results did not provide information about which company was designated by Wrangler as a partner for collaboration in autumn 2024 and announced this partnership in a press release at Fashion Dive.
Despite a decline in wholesale revenue in Q2, Wrangler's international revenue was up 7%. Overall, the collaboration between Wrangler and Staud, and the new advertising campaign, mark a strategic move by Wrangler to reposition itself in the denim market. The collection, with prices ranging from $165 to $395, offers a unique blend of classic denim styles and contemporary fashion, appealing to a wide range of consumers.
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