Yoga apparel brand, Beyond Yoga, teams up with actress and producer Issa Rae for its latest brand initiative
Beyond Yoga, the popular activewear brand, has partnered with actor and entrepreneur Issa Rae to introduce a new brand platform called Seek Beyond. This exciting new initiative celebrates the journey of personal growth and wellness, focusing on the theme of progress over perfection.
As part of the Seek Beyond campaign, Issa Rae has written and recorded an original anthem, which is now available on digital platforms and at community events. The campaign aims to encourage authentic, joyful movement and connection, and it will feature real stories from influencers like Megan Roup, Evelynn Escobar, and Danielle Burnett.
The Seek Beyond platform represents Beyond Yoga’s evolution towards redefining modern wellness through movement, mindfulness, and connection. It reflects how the Beyond Yoga community shows up—with openness, heart, and a belief that movement is more than physical exercise, but a way to grow. The platform will also launch alongside Beyond Yoga’s new outdoor apparel collection.
Nancy Green, CEO of Beyond Yoga, stated that Seek Beyond is an invitation to embrace the joy of the journey, regardless of its appearance. "We're thrilled to partner with Issa Rae on this campaign," Green said. "Seek Beyond encapsulates the spirit of our community—one that values progress over perfection, intentionality, joy, and humor."
Issa Rae described the partnership as a natural fit, highlighting the shared value of choosing progress over perfection with intention, joy, and humor. The campaign challenges the aspirational, picture-perfect narratives common in athleisure and wellness, instead inviting people to embrace the joy of their personal journey and allow themselves to fail while growing.
The Seek Beyond campaign is being showcased on digital platforms such as Facebook and Instagram. It will also include community activations this summer and fall. Beyond Yoga was acquired by Levi Strauss & Co. in 2021, and in its most recent quarter (Q2), the company's net revenues increased by 12% year over year, reaching approximately $37 million. The company's overall Q2 net revenues increased by 6.4% year over year, totalling $1.4 billion.
In conclusion, the Seek Beyond platform is a testament to Beyond Yoga's commitment to promoting a holistic approach to wellness and self-growth. By focusing on progress over perfection, the brand encourages its community to embrace their journey, connect with others, and move with intention and joy.
- Issa Rae, as part of the Seek Beyond campaign with Beyond Yoga, has penned and recorded an original anthem that emphasizes the theme of progress over perfection.
- The Seek Beyond platform, a reimagining of modern wellness by Beyond Yoga, is rooted in movement, mindfulness, connection, openness, and a belief that growth occurs beyond physical exercise.
- Beyond Yoga, now under the umbrella of Levi Strauss & Co., has seen significant growth, with a 12% year-over-year increase in net revenues during Q2, reaching approximately $37 million.
- The Seek Beyond campaign, featuring influencers like Megan Roup, Evelynn Escobar, and Danielle Burnett, will be displayed on digital platforms such as Facebook and Instagram, as well as through community activations this summer and fall.
- Seek Beyond, a collaborative initiative between Issa Rae and Beyond Yoga, encourages individuals to reject aspirational, idealized narratives in the fashion-and-beauty, entertainment, and celebrity realms, instead inviting authentic, joyful personal growth.
