Zillow's Owned Businesses: A Brief Overview of Zillow's Subsidiaries

Zillow's Owned Businesses: A Brief Overview of Zillow's Subsidiaries

In the ever-evolving world of real estate, Zillow Group, Inc. continues to lead the charge, transforming the industry with its innovative approach. The company, which operates both Zillow and Trulia, has expanded its portfolio through strategic acquisitions including StreetEasy, HotPads, and more recently, D.R. Horton's real estate services division.

The Zillow iPhone app and other apps offer user-friendly features and comprehensive information about the real estate market, making it a go-to resource for homebuyers, sellers, and real estate professionals alike. This user-centric focus is a key part of Zillow's strategy, as the company prioritizes enhancing the user experience.

Zillow's Premier Agent program serves as a marketing service for real estate agents, who pay to have their profiles featured alongside real estate listings within Zillow's marketplace. In addition, Zillow provides a CRM system and marketing resources like Zillow Premier Agent Websites to agents and brokers.

The company's recent developments and achievements focus on transforming its business model from transaction-dependent home sales to a diversified, technology-driven housing ecosystem centered on recurring revenue streams from rentals, mortgages, and agent software services. This shift has driven strong revenue growth, profitability improvements, and operational efficiencies.

One of the key advancements is the expansion of Zillow's platform into a unified "Super App" that integrates data-driven insights, localized agent partnerships, and diversified services across the housing lifecycle. This approach strengthens engagement and agent collaboration despite slower transaction volumes.

Revenue growth from rentals and mortgages has been a significant factor in Zillow's success. In 2025, Zillow’s rental segment revenue grew 33% year-over-year, fueled by expansions in multifamily listings and property management tools. Mortgage services surged 32% driven by increased loan origination volumes. These segments now make up 20% of total revenue, effectively insulating Zillow from the cyclical downturn in home sales.

Zillow reported Q2 2025 revenue of $655 million, a 15% increase year-over-year, surpassing expectations. Adjusted EBITDA margin improved to 26% driven by cost discipline, automation, and AI-driven workflows that enhance pricing and transaction efficiency. The company also posted positive net income for the second consecutive quarter, signaling improved operational health.

Zillow leverages predictive pricing models, streamlined transaction tools, and AI to reduce manual processes, improve user experiences, and expand gross margins above 75%. This shift from negative profitability to a solid recurring revenue B2B ecosystem dominated by agent software and new construction services is a testament to Zillow's strategic vision.

Despite a challenging housing market with projected slight declines in home values and minimal growth in home sales, Zillow’s evolved business model focuses on stable growth areas such as rentals and mortgages, offering resilience in a high-interest, low-inventory environment.

Zillow Group's third-quarter results from 2023 surpassed their revenue projections and showed a significant rise in Adjusted EBITDA. Services such as Zillow Premier Agent may have been integral in supporting real estate professionals and customers in navigating the property market amidst restrictions and health concerns imposed by the pandemic.

Individuals can invest in Zillow as it is a publicly traded company listed on the NASDAQ under the ticker symbol Z. Zillow Home Loans likely played a role in guiding customers through mortgage pre-approvals and financing during the unpredictable phase of the pandemic.

In summary, Zillow Group’s recent achievements stem from successfully pivoting to a technology-enabled, diversified housing platform emphasizing recurring revenues from rentals, mortgages, and software services, combined with operational efficiency gains driven by AI and automation, enabling it to exceed financial expectations amid a slowing real estate market.

1. Zillow Group's transformation strategy has seen the company scale its business model, moving away from transaction-dependent home sales towards a diversified, technology-driven housing ecosystem focused on recurring revenue streams from rentals, mortgages, and agent software services.
2. The expansion of Zillow's platform into a unified "Super App" integrates data-driven insights, localized agent partnerships, and diversified services across the housing lifecycle, aiming to strengthen agent collaboration and user engagement despite slower transaction volumes.
3. Zillow leverages digital tools, such as predictive pricing models and streamlined transaction tools, to reduce manual processes, improve user experiences, and boost gross margins above 75%, marking a shift from negative profitability to a solid recurring revenue B2B ecosystem dominated by agent software and new construction services.
4. To achieve these advancements, Zillow has invested in technology and automation, driving improvements in operational efficiencies, which can be seen in the Adjusted EBITDA margin reaching 26% and positive net income for consecutive quarters.
5. As a publicly-traded company listed on the NASDAQ under the ticker symbol Z, individuals can invest in Zillow, and its services, such as Zillow Home Loans, have played a crucial role in guiding customers through mortgage pre-approvals and financing during uncertain times, including the pandemic.

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